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Two Ten Footwear Foundation announced that its 2015 VIP Dinner, Auction and Annual Gala raised $3.15 million to change the lives of shoepeople in need. Surpassing all previous revenue records, over 175 footwear companies raised funds through sponsorship opportunities, ticket sales, live auction bids and...

Columbia Sportswear Company is strengthening its partnership with the UTMB, Ultra-Trail du Mont Blanc, with its four brands – Columbia, Mountain Hardwear, OutDry and Montrail – in 2016. “Columbia Sportswear Company’s mission is to connect active people with their passions," said Franco Fogliato – SVP...

A consortium that includes Under Armour and the NFL awarded five $200,000 grants through Head Health Challenge III, which seeks to improve protective gear for athletes and soldiers. Head Health Challenge III is an open innovation competition developed by the National Football League, Under Armour,...

Fitbit Inc. entered a multi-year agreement with LA Marathon LLC that calls for it to be the official sponsor of the Skechers Performance Los Angeles Marathon App and the official tracker of the Skechers Performance Los Angeles Marathon and other LA Marathon LLC properties....

The Sports & Fitness Industry Association (SFIA), PHIT America, celebrity athletes, and industry partners will converge on Capitol Hill on Mar. 15-16 for 2016 National Health Through Fitness (NHTF) Day. In its 16th year, NHTF Day provides a critical platform to garner support for...