The athletic and outdoor industries have traditionally been “guy” industries, illustrated by the fact that most of the executive boards and management teams of major companies in this space fall short when it comes to gender diversity. Historically, most athletic brands have used the strategy...
Hoka One One, the maximal cushion and minimal weight shoe that gained popularity among runners has also secured a strong presence in the tri world, being named the Official Running Show Sponsor of the Ironman U.S. Series for 2016....
Nike gained 2.9 million new Instagram followers in February and also outpaced fashion industry competitors by large numbers. The “Just Do It” brand’s social influence on the platform grew close to 27 percent ahead of Chanel, which earned nearly 777,000 new fans....
Crocs Inc has extended its #FindYourFun global marketing campaign into 2016 by partnering with NBC’s TODAY Show, Food Network, Time Out. The centerpiece of the 2016 #FindYourFun campaign remains the iconic Crocs clog integrated and silhouetted within all creative, while also featuring new Crocs styles,...
There is no slowdown in sight for casual athletic trends. As the weather shifts to warmer temperatures and people feel the need to opt for open-toe footwear styles, they will not ditch their sneakers altogether, experts say....
Oofos, the recovery shoe brand, reported that international business in 2015 nearly tripled in 2015. Oofos recovery footwear is now being sold in 18 countries around the world. Over the last 12 months, the company has opened up seven new international markets including Costa Rica,...
Bobs from Skechers a limited edition collection to benefit Best Friends Animal Society, a national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. The collection – featuring fun prints of dogs, cats and the Best Friends logo...
Adidas is in the midst of its largest recruiting effort ever in Portland, OR to support the brand’s continued growth in the United States. During the fourth quarter of 2015, Adidas grew 12 percent in North America and announced the expansion of its North American...
The University of Maryland today announced that UMD alumnus and Under Armour Founder and CEO Kevin Plank will deliver the spring commencement address on May 18, 2016. Plank will address thousands of graduates, family, and friends during the ceremony at the XFINITY Center....
Foot Locker Inc. will replace Cameron International Corp. in the S&P 500 after the close of trading on Friday, April 1. Foot Locker will be added to the S&P 500 (Global Industry Classification Standard) Apparel Retail Sub-Industry index....