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Under Armour’s latest chapter in its global marketing campaign, “It Comes From Below,” emphasizes how footwork and footwear are critical components to training. The film features footage of the brand’s first experiential two-day running event, UA Run Camp: Elevation, which took more than 30 experienced...

Outdoor footwear brand Forsake, founded in 2013, is expanding the business to debut its inaugural line of women’s footwear. “On the heels of several successful seasons, Forsake is now offering women the same combination of urban styling with outdoor performance that enables anyone to trade...

The Walking Company, a comfort-footwear retailer, has acquired online retailer FootSmart from Benchmark Brands. Founded in 1989, FootSmart, who recently fell under financial distress, is a direct retailer of foot and lower body health products that sold their products through an e-commerce site and mail-order...

Feetures, a performance sock company, is re-launching their “Pair Up” sales contest this September following a successful debut in 2015. The promotion was developed to provide a fun, innovative incentive for run specialty retailers and associates to improve their customers’ in-store experience by educating them...

Connie X Rishwain, former president of the Ugg brand at Deckers Outdoor Corp., has joined Vionic in a new role as president of its global business. Rishwain will oversee product, marketing and sales at Vionic, and she also joins its board of directors. She will...