15 Sep Adidas Signs NBA Draft Picks
Adidas announced partnerships with first round NBA draft picks Kelly Oubre Jr. of the Washington Wizards and Terry Rozier of the Boston Celtics....
Latest News
15 Sep Nike Supports SHAPE America
Nike is supporting Shape America’s launch of “50 Million Strong by 2029” (50 Million Strong), a national initiative and call-to-action for all schools in the United States to have well-designed health and physical education programs that provide opportunities for students to meet the recommended 60...
15 Sep Adidas to Become Official Outfitter of the CFL
The Adidas Group will take over the role of Official Outfitter and Licensing Partner of the Canadian Football League from Reebok starting with the 2016 season....
15 Sep Under Armour Signs Former Rugby Star
Under Armour signed an endorsement deal with San Francisco 49ers running back Jarryd Hayne, an Australian former professional rugby star....
14 Sep Overheard On Wall Street: Athletic Shoe Sales, Under Armour And Crocs
Crocs Inc. has had yet another executive shakeup, athletic-shoe sales continue to gain and Under Armour Inc. has investors buzzing ahead of its analyst day next week. Read on for the breakdown of this week’s Wall Street shoe chatter....
14 Sep Shop Talk: Nike Debuts in LA & HBC Joins American Dream Complex in NJ
his week, Nike unveiled its newest L.A. flagship, located in The Grove shopping complex on West Third Street, which is also houses major retailers Nordstrom, Coach, Michael Kors and Ugg Australia. The store spans 31,000 square feet stretched over three levels and features the full...
14 Sep NFL and Under Armour Expand NFL Scouting Combine Agreement
The NFL and Under Armour announced a multi-year extension of their NFL Scouting Combine agreement. Under the terms of the agreement, Under Armour will maintain exclusive rights as the NFL Scouting Combine’s official apparel outfitter and will introduce an expanded line of officially licensed Combine...
14 Sep Quiksilver Receives Court Approval for $175 Million DIP Financing
Quiksilver, Inc. announced that the United States Bankruptcy Court for the District of Delaware has approved a variety of First Day Motions related to its voluntary Chapter 11 restructuring. Collectively, the orders granted by the Bankruptcy Court on either a final or interim basis will...
14 Sep Adidas Signs Aaron Rodgers
Adidas announced a multiyear partnership with reigning NFL MVP, quarterback Aaron Rodgers of the Green Bay Packers....
14 Sep Adidas Signs Edmonton Oilers Star Forward
Adidas Canada has signed Connor McDavid, the Edmonton Oilers forward, to an endorsement deal. ...
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