There’s a lot of plastic polluting the Earth’s oceans, and Adidas is tackling the problem with a new concept sneaker. Last summer, the brand unveiled a new prototype of the Ultra Boost sneaker made entirely with plastics recycled from the oceans. The soles are created...
From innovative partnerships with athletes to feel-good marketing campaigns, Zappos.com has a host of new initiatives in the works. Jeff Espersen, general manager of merchandising for Zappos.com, sat down with FN features editor Jennie Bell on Monday at the FN Summit in New York to...
Nike Inc. has committed to getting more than two million kids active across China as part of the China-US Cultural Exchange in Beijing — co-chaired by China Vice Premier Liu Yandong and United States Secretary of State John Kerry. The announcement was made by Mark...
Birkenstock USA announced the addition of Scott Radcliffe as vice president of marketing, Americas. In this newly-created leadership position, Radcliffe will develop and implement all marketing programs to support Birkenstock’s unprecedented growth across wholesale, retail and consumer channels....
Skechers Performance, a division of Skechers USA Inc., extended its partnership with the Chevron Houston Marathon and Aramco Half Marathon. With the new deal, Skechers Performance will remain the official footwear and apparel sponsor of the Houston race through 2019....
Body Labs estimated that up to a quarter of apparel and footwear acquired online in the United States last year was returned due to sizing issues. The company, which sells online retailers technology to reduce such returns, estimated the value of those returns reached $62.4...
DSW Inc. has formed a strategic partnership with Feetz, which makes customized shoes utilizing 3D printing technology. As part of this relationship, DSW Inc. led Feetz's Series A funding which also included participation from existing investors Khosla Ventures and The Jump Fund. ...
Two big shoe industry organizations are coming together to promote career growth in the industry. The Two Ten Footwear Foundation and Footwear Distributors and Retailers of America announced this week they were joining forces to launch a new career website and resource....
The Two Ten Footwear Foundation & FDRA worked together to create the most comprehensive job website available to footwear professionals. Now footwear HR professionals have a great place to post jobs and recruit, and job seekers can find that job they've been looking for. Visit:...
In addition to brands including Adidas and Converse, Nike is also getting in on the LGBT Pride Month celebrations. On Wednesday, the brand unveiled its Be True Collection, which includes footwear and apparel. The collection makes use of both the rainbow flag and pink triangle...