Vail Resorts Inc. has named Vibram as its official footwear partner in a deal that also calls for Vibram to help design a championship disc golf course at a ski resort in Minnesota. “Vibram strives to deliver the highest quality products on the market,"...
Sof Sole, the provider of insoles and footwear accessories for athletic and lifestyle markets, is officially accepting applicants for its 2016 ambassador team. Team Nova will be comprised of a range of individuals including performance-oriented athletes, weekend warriors, and foot-care professionals...
Skechers has teamed up with Major League Baseball (MLB) Hall of Fame shortstop Ozzie Smith for a new marketing campaign featuring the brand’s Relaxed Fit from Skechers footwear collection. The campaign kicked off on Sunday with a television commercial that aired during MLB opening day...
The unsecured creditors committee in the Sports Authority’s bankruptcy case has filed a strong objection to the retailer’s proposed DIP financing package. The committee, representing largely vendors and landlords, called it a “lopsided deal” that favors lenders and argue the mandate that the company be...
Nike unveiled the design for expansion of its world headquarters in Beaverton, OR. The expansion — with a targeted 2018 completion date — adds approximately 3.2 million square feet of office, mixed-use and parking facilities to campus....
The athletic and outdoor industries have traditionally been “guy” industries, illustrated by the fact that most of the executive boards and management teams of major companies in this space fall short when it comes to gender diversity. Historically, most athletic brands have used the strategy...
Hoka One One, the maximal cushion and minimal weight shoe that gained popularity among runners has also secured a strong presence in the tri world, being named the Official Running Show Sponsor of the Ironman U.S. Series for 2016....
Nike gained 2.9 million new Instagram followers in February and also outpaced fashion industry competitors by large numbers. The “Just Do It” brand’s social influence on the platform grew close to 27 percent ahead of Chanel, which earned nearly 777,000 new fans....
Crocs Inc has extended its #FindYourFun global marketing campaign into 2016 by partnering with NBC’s TODAY Show, Food Network, Time Out. The centerpiece of the 2016 #FindYourFun campaign remains the iconic Crocs clog integrated and silhouetted within all creative, while also featuring new Crocs styles,...
There is no slowdown in sight for casual athletic trends. As the weather shifts to warmer temperatures and people feel the need to opt for open-toe footwear styles, they will not ditch their sneakers altogether, experts say....