04 Aug Kids Foot Locker Launches Back-to-School Spot
Kids Foot Locker kicked off its back-to-school campaign with a new commercial titled “Swap,” starring 2016 NBA Champion Kyrie Irving. In the spot, Irving meets...
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04 Aug Nearsourcing Hits Black Diamond’s Margins Again
Black Diamond Inc.’s (NYSE:BDE) decision to repatriate manufacturing of carabiners, cams and other climbing hardgoods from China to Salt Lake City is costing it dearly....
04 Aug Crocs’ Shares Crash on Reduced Outlook
Shares of Crocs Inc. (Nasdaq:CROX) plummeted more than 23 percent to $8.44 on Aug. 3, after the cushy shoe maker missed top and bottom line...
04 Aug Adidas Group’s Q2 Led by Western Europe and North America
Adidas Group’s strong second-quarter results were led by a 25 percent gain on a currency-neutral basis by the Adidas brand. Top-line growth accelerated in Western...
03 Aug Crocs Q2 Sales Slide 6 Percent
Crocs Inc. reported sales slumped 6.3 percent in the second quarter to $323.8 million compared to the three months ended June 30, 2015. On a...
03 Aug K-Swiss Global Brands to Move HQ to Downtown L.A.
The company, which is owned by South Korea’s E-Land Group, will move its brands K-Swiss, Supra and OTZ Shoes from Westlake Village, CA, along with...
02 Aug Amer Sports Bolsters Americas Marketing Team
Amer Sports, which owns the Salomon, Atomic and Suunto outdoor brands, bolstered its marketing team in the Americas with the hires of Jon Feeney...
02 Aug Vans Appoints Global Brand President
A long-time leader within the brand, Palladini will lead and manage the strategic direction of Vans globally, while enabling the regional teams to develop and...
02 Aug Back-to-School Spending Seen Growing
Synchrony Financial’s 2016 Back-to-School Study predicts that back-to-school retail sales will expand between 3.2 percent and 3.7 percent for July through September. More than 1,850...
02 Aug Is the active lifestyle industry missing the mark with these influential consumers?
During one recent interview, an outdoor exec told us he refuses to use the ‘m’ word for fear of typecasting the generation that so many...
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