LaCrosse Footwear launched a new brand campaign that pays tribute to the hard-working people that have defined the “LaCrosse family” since 1897. Launched in July 2016, the new advertising campaign is a culmination of brand strategy and target research conducted by Shine United to refine...
Rachel Zoe, a designer, stylist and editor, has again partnered with Ugg, a division of Deckers Brands (DECK), to curate a lookbook featuring the brand’s assortment of fall Classic boots....
Nike Inc. named Tom Peddie the new VP, GM of North America, succeeding Joaquin Hidalgo, who has served in this role since July 2013 and will be taking a leave of absence to focus on his health. This change is effective immediately....
Functional fitness has grown to be more than a quick-burning trend, constituting at least a portion of most fitness users overall exercise plan. Sports athletes are doing functional drills, as are hikers, outdoorists and dreadmill devotees. With the diversification of training came the need for...
Footwear Distributors and Retailers of America (FDRA) is showing an interest in purchasing Ethiopian Shoes for the US market. The 11 executive members of the Footwear Distributors and Retailers of America (FDRA), an association that represents 80 percent of the country’s footwear market, visited ...
BEARPAW, a global leader in fashion footwear for men, women and children, is moving into the apparel sector with the launch of a new line of outerwear. The brand debuts this month showcasing a range of jackets in multiple styles and fabrics for both...
The US Federal Trade Commission wants to control the patent trolls. On Thursday, the FTC released a report on patent assertion entities -- companies that make money by acquiring patents and then cutting licensing deals or suing accused infringers....
You have one week to get Nike’s self-lacing shoes…if you’re lucky. Nike’s much-hyped, limited edition self-lacing sneakers are being released this month via raffle drawing. Only 89 pairs were made for distribution. On October 4, 2016, the raffle opened, with tickets purchasable on nike.com/mag and...
The Foot Locker Foundation, the charitable arm of Foot Locker Inc., launched its 2016/17 Foot Locker Scholar Athletes Program. The program, now in its sixth year, awards $20,000 college scholarships to outstanding student athletes who demonstrate exceptional academic ability and strong leadership skills in sports,...
The Skechers Foundation set a $1.5 million fundraising goal for its eighth Skechers Pier to Pier Friendship Walk — an annual event to support children with special needs and education. Media sponsor NBC4 will join returning presenting sponsor Nickelodeon and a team of celebrities...