Chaco has partnered with a variety of conservation organizations, outfitters, and brands to celebrate rivers in April. Chaco, the official footwear sponsor of O.A.R.S. outdoor adventure guides, is collaborating with American Rivers on a film project documenting conservation efforts in the Grand Canyon. In addition,...
Fila USA saw revenues jump 29.2 percent in 2014, to $279.2 million, according to financial documents posted by parent Fila Korea. Sales were $216.2 million in 2013 and $158.8 million in 2012. ...
FootBalance signed a distributor agreement with Hickory Brands, Inc. for the U.S. market. Effective Apr. 2, Hickory Brands will represent FootBalance's in-store concepts for 100 percent custom insoles and sandals as well as off-the-shelf QuickFit insoles....
The North American distributor for the Korean outdoor footwear brand Treksta has hired Denver-based What's Up PR as its agency of record in the North America. What's Up PR will increase both visibility and engagement of both the Treksta brand and the diversity of its...
Crocs, Inc. launched its first global integrated marketing campaign. The #FindYourFun campaign will be executed in the U.S., U.K., Germany, Japan, China and South Korea and encourages consumers to #FindYourFun through innovative imagery featuring Crocs' iconic clog....
IFC, a member of the World Bank Group, and Riverwood Capital, a risk capital fund specialized in technology, announced a $45 million equity investment in Netshoes to help promote the growth of the online retail sector in Latin America....
Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade. Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive Master License...
“We’ve greatly expanded our team of designers and developers with the single focus of engineering high-quality product. In the past year, we’ve positioned ourselves to amplify and evolve the Keen DNA our fans love and expect,” said Nikolai. “From design to the materials we use,...
SeaVees, the casual footwear brand with its roots in California, announced its partnership with 1% for the Planet. Through this membership, SeaVees pledges one percent of its net sales to the preservation and restoration of the planet through the organization’s network of domestic and international...
The North Face is joining the free fitness movement by bringing Mountain Athletics workouts to five cities across the country, and making it that much easier to train for a goal. Beginning Mar. 31, The North Face will host twice-weekly free strength and conditioning...