Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, announced today that Amazon Fashion will return as the Title Sponsor for Footwear Cares 2016, the Foundation’s national community service program that brings the footwear industry together through volunteerism....
Amazon.com is launching its own air cargo fleet to ensure two-day delivery of its growing volume of Prime shipments, an air craft leasing company confirmed Wednesday....
Reebok recently set up a human speed test on the streets of Stockholm to promote its new ZPump 2.0 shoes. Passersby who managed to run past the ad faster than 17 kph (10.6 mph) unlocked the kiosk’s vitrine and won a new pair of running...
Payless ShoeSource is launching a "Payless for Style” television campaign focusing on seasonal styles. Advertising Age said the off-price shoe retailer plans to air as many as eight 15-second TV spots this year with each execution tied to current trends....
Millennials who received gift cards during the 2015 holiday shopping season were more inclined to redeem them within shopping centers than either Gen-Xers or Baby Boomers, according to the International Council of Shopping Centers (ICSC) just released Gift Card Survey....
Timberland is collaborating with Betabrand, a crowdfunded clothing company, on a crowdsourced product development project to develop a new collection, called Craftletic. Through this partnership, Timberland is turning to Betabrand and consumers around the globe to help shape its new shoe collection through an inspired...
The majority of domestic footwear manufacturers (by pairs produced) today stated their strong support for the Trans-Pacific Partnership (TPP) in a letter sent to U.S. Trade Representative Michael Froman. The letter details how the TPP would "strengthen our domestic manufacturing facilities while adding new jobs...
Hi-Tec Sports introduced its new marketing team for Hi-Tec and Magnum brand boots, adding three new marketing specialists, Tenaya Davis, Erica Davis and Matt Rappleyea. ...
Skechers Performance, a division of Skechers USA Inc., signed professional golfers Russell Knox and Ashlan Ramsey, as the latest additions to the growing roster of athletes representing Skechers GO GOLF....
Under Armour, Inc. reiterated its previously issued outlook for 2016 following the recent announcement by The Sports Authority of its commencement of a pre-arranged chapter 11 bankruptcy restructuring....