Latest News

06 Apr Zappos Signs an NFL Prospect in First-Ever Shoe Deal

Posted at 10:24h in Home, Latest News

Zappos signed Ronnie Stanley, a projected first-round NFL Draft prospect, to its first-ever footwear deal, according to a report from ESPN. As part of the...

05 Apr Vibram, Vail Resorts Partner on Footwear and Disc Golf

Posted at 13:48h in Home, Latest News

Vail Resorts Inc. has named Vibram as its official footwear partner in a deal that also calls for Vibram to help design a championship...

04 Apr Sof Sole Launches Inaugural Ambassador Team

Posted at 16:07h in Home, Latest News

Sof Sole, the provider of insoles and footwear accessories for athletic and lifestyle markets, is officially accepting applicants for its 2016 ambassador team. Team Nova...

04 Apr Skechers Partners with Ozzie Smith

Posted at 16:06h in Home, Latest News

Skechers has teamed up with Major League Baseball (MLB) Hall of Fame shortstop Ozzie Smith for a new marketing campaign featuring the brand’s Relaxed Fit...

04 Apr Unsecured Creditors Objects to Sports Authority’s Plan

Posted at 11:22h in Home, Latest News

The unsecured creditors committee in the Sports Authority’s bankruptcy case has filed a strong objection to the retailer’s proposed DIP financing package. The committee, representing...

04 Apr Nike Reveals Design for World Headquarters Expansion

Posted at 11:21h in Home, Latest News

Nike unveiled the design for expansion of its world headquarters in Beaverton, OR. The expansion — with a targeted 2018 completion date — adds approximately...

04 Apr Winning Women Over Through Sports Marketing

Posted at 10:15h in Home, Latest News

The athletic and outdoor industries have traditionally been “guy” industries, illustrated by the fact that most of the executive boards and management teams of major...

01 Apr Hoka Secures Presence in Tri with Ironman Sponsorship

Posted at 12:52h in Home, Latest News

Hoka One One, the maximal cushion and minimal weight shoe that gained popularity among runners has also secured a strong presence in the tri world,...

01 Apr Nike Reigns Supreme On Instagram

Posted at 10:41h in Home, Latest News

Nike gained 2.9 million new Instagram followers in February and also outpaced fashion industry competitors by large numbers. The “Just Do It” brand’s social influence...

01 Apr Crocs Inc. Expands #FindYourFun Global Marketing Campaign

Posted at 10:38h in Home, Latest News

Crocs Inc has extended its #FindYourFun global marketing campaign into 2016 by partnering with NBC’s TODAY Show, Food Network, Time Out. The centerpiece of the...