Mizuno has been in the business of footwear for 110 years, and this week it celebrated the 20th iteration of the cornerstone shoe, the Wave Rider- first released in 1998. Of course, the celebration of 20 different evolutions over 18 years merited a new model...
Icebug, a Swedish footwear brand founded in 2001, expanded their sales representation with the hiring of the Marty Byer Group, covering the Mid-Atlantic. Working with companies such as Kavu, Picky Bars and Aquamira, Byer has a history in the endurance sports industry and has had...
The company, which is among the largest distributors of globally branded athletic and outdoor footwear in Greater China, reported net consolidated operating revenue increased $10.7 million to $216 million compared with September 2015....
As part of a Nike/Jordan collaboration, Neymar da Silva Santos Júnior, commonly known as Neymar or Neymar Jr., is the first soccer athlete to feature the “Jumpman” on his performance product. Additionally, the Jordan Brand will release a Neymar edition of the Jordan V Low...
After serving Sanuk for nearly five years, Hegg will step down from her role as vice president of Sanuk product to stay with her family in Encinitas, CA. De Beule will assume the responsibilities of leading the creative vision, design direction and line planning for...
Finish Line Inc. launched #WeAreMore, an exclusive collaboration with Reebok and brand athlete Aly Raisman, set to launch October 11. The campaign, which includes exclusive imagery and video content, coincides with the retailer’s launch of a new #WeAreMore YouTube channel and personalized women’s homepage –...
LaCrosse Footwear launched a new brand campaign that pays tribute to the hard-working people that have defined the “LaCrosse family” since 1897. Launched in July 2016, the new advertising campaign is a culmination of brand strategy and target research conducted by Shine United to refine...
Rachel Zoe, a designer, stylist and editor, has again partnered with Ugg, a division of Deckers Brands (DECK), to curate a lookbook featuring the brand’s assortment of fall Classic boots....
Nike Inc. named Tom Peddie the new VP, GM of North America, succeeding Joaquin Hidalgo, who has served in this role since July 2013 and will be taking a leave of absence to focus on his health. This change is effective immediately....
Functional fitness has grown to be more than a quick-burning trend, constituting at least a portion of most fitness users overall exercise plan. Sports athletes are doing functional drills, as are hikers, outdoorists and dreadmill devotees. With the diversification of training came the need for...