Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, "Every Mile Changes You." A continuation of last year's "What if Everybody Ran" campaign, two initiatives will officially kick-off activation of the campaign. Mizuno will...
According to numerous reports, workers at a factory in southern Vietnam owned by Pou Yuen Vietnam, a footwear maker for brands such as Nike, Adidas, Lacoste, Converse and Reebok, have gone on a rare strike. ...
As part of rebranding, the parent company which owns shoes.com, onlineShoes.com and shome.ca will now be known as shoes.com. Despite the new parent brand, OnlineShoes.com and shoeme.ca will continue to operate under their individual names....
Chaco has partnered with a variety of conservation organizations, outfitters, and brands to celebrate rivers in April. Chaco, the official footwear sponsor of O.A.R.S. outdoor adventure guides, is collaborating with American Rivers on a film project documenting conservation efforts in the Grand Canyon. In addition,...
Fila USA saw revenues jump 29.2 percent in 2014, to $279.2 million, according to financial documents posted by parent Fila Korea. Sales were $216.2 million in 2013 and $158.8 million in 2012. ...
FootBalance signed a distributor agreement with Hickory Brands, Inc. for the U.S. market. Effective Apr. 2, Hickory Brands will represent FootBalance's in-store concepts for 100 percent custom insoles and sandals as well as off-the-shelf QuickFit insoles....
The North American distributor for the Korean outdoor footwear brand Treksta has hired Denver-based What's Up PR as its agency of record in the North America. What's Up PR will increase both visibility and engagement of both the Treksta brand and the diversity of its...
Crocs, Inc. launched its first global integrated marketing campaign. The #FindYourFun campaign will be executed in the U.S., U.K., Germany, Japan, China and South Korea and encourages consumers to #FindYourFun through innovative imagery featuring Crocs' iconic clog....
IFC, a member of the World Bank Group, and Riverwood Capital, a risk capital fund specialized in technology, announced a $45 million equity investment in Netshoes to help promote the growth of the online retail sector in Latin America....
Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade. Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive Master License...