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Asics unveiled a new global brand message, identity, retail concept and integrated brand activation – the brand’s most significant marketing initiative to date. The refresh kicked off in London with the aim of getting the world moving, one city at a time. “This marks an important milestone...

Wolverine World Wide Inc. announced it has sold its Sebago brand to BasicNet, S.p.A., an Italian corporation with a global footprint that has a portfolio of brands including Kappa, Robe di Kappa, K-way, Superga and more. “As an organization, we have always been active portfolio managers,...

DLTR, an urban chain based in Hanover, MD, has reached an agreement to merge with Villa, an urban specialist based in Philadelphia. A source close to the deal said a letter of intent has been signed and the deal is expected to officially close by the...

Keen recently launched the Keen Utility Road Show, a cross-country road trip delivering an Keen Utility experience to retailers, job sites and hard-working individuals across America. The 40-foot Road Show rig is bringing an interactive opportunity to experience the brand. The rig allows end-users to review Keen Utility’s entire...

Adidas, in line with a recent update, reported earnings from continuing operations rose 16 on a 19 percent revenue gain on a currency-neutral basis. The development reflected a 21 percent increase at brand Adidas as well as a 5 percent increase at the Reebok brand. Major developments...

Zumiez Inc. announced total net sales for the four-week period ended July 29, 2017 increased 8.9 percent to $67.5 million, compared to $61.9 million for the four-week period ended July 30, 2016. The company’s comparable sales increased 5.1 percent for the four-week period compared to a...

Footaction partnered with music pioneer Gucci Mane, Uber Everywhere artist MadeinTYO and One Night Only MC, Cousin Stizz, for the debut of its digital Summer Hustle campaign. The video follows all three artists as they find themselves hustling away at various summer jobs while Gucci Mane offers his entrepreneurial guidance. The campaign...