EasyJet, the British low-cost airline carrier based in London, is envisioning the future of travel with a new shoe it claims makes walking around Europe easier and less time-consuming. Dubbed the “Sneakair”, the new smart shoe is a part of the airline carrier’s “Barcelona Street...
Fitness trainers are getting their day in the sun in Reebok’s new content series. The fitness-focused brand is launching the #TrainerTribute campaign, a film series created to pay homage to the professional fitness instructors....
The World Customs Organization (WCO) has announced significant updates to the Harmonized System (HS), which will go into effect in 2017. These changes could have a major impact on your company’s global trade processes and international supply chain. Are you prepared?...
When most people talk about Michigan jobs, they are usually talking about the auto industry. But when I talk about jobs in Michigan, I'm talking about shoes. In fact, the company I have worked for over the past two decades — Wolverine Worldwide — employs...
Duty management strategies can vary by industry, with supply chain decisions impacting sourcing, or sourcing decisions impacting supply chain. An effective duty management strategy must evaluate the free trade agreement and foreign trade zone opportunities available depending on the goods being shipped – and technology...
Three trade associations representing the U.S. and European footwear industries issued a joint statement this morning urging the United States and the European Union to eliminate footwear trade barriers in the Trans-Atlantic Trade and Investment Partnership (T-TIP). The statement, which was signed by the presidents...
There’s a lot of plastic polluting the Earth’s oceans, and Adidas is tackling the problem with a new concept sneaker. Last summer, the brand unveiled a new prototype of the Ultra Boost sneaker made entirely with plastics recycled from the oceans. The soles are created...
From innovative partnerships with athletes to feel-good marketing campaigns, Zappos.com has a host of new initiatives in the works. Jeff Espersen, general manager of merchandising for Zappos.com, sat down with FN features editor Jennie Bell on Monday at the FN Summit in New York to...
Nike Inc. has committed to getting more than two million kids active across China as part of the China-US Cultural Exchange in Beijing — co-chaired by China Vice Premier Liu Yandong and United States Secretary of State John Kerry. The announcement was made by Mark...
Birkenstock USA announced the addition of Scott Radcliffe as vice president of marketing, Americas. In this newly-created leadership position, Radcliffe will develop and implement all marketing programs to support Birkenstock’s unprecedented growth across wholesale, retail and consumer channels....