Millennials who received gift cards during the 2015 holiday shopping season were more inclined to redeem them within shopping centers than either Gen-Xers or Baby Boomers, according to the International Council of Shopping Centers (ICSC) just released Gift Card Survey....
Timberland is collaborating with Betabrand, a crowdfunded clothing company, on a crowdsourced product development project to develop a new collection, called Craftletic. Through this partnership, Timberland is turning to Betabrand and consumers around the globe to help shape its new shoe collection through an inspired...
Hi-Tec Sports introduced its new marketing team for Hi-Tec and Magnum brand boots, adding three new marketing specialists, Tenaya Davis, Erica Davis and Matt Rappleyea. ...
Skechers Performance, a division of Skechers USA Inc., signed professional golfers Russell Knox and Ashlan Ramsey, as the latest additions to the growing roster of athletes representing Skechers GO GOLF....
Under Armour, Inc. reiterated its previously issued outlook for 2016 following the recent announcement by The Sports Authority of its commencement of a pre-arranged chapter 11 bankruptcy restructuring....
Oregon's largest city is often depicted as a hipster haven of countless brewpubs, indie bookshops, knitting circles and artisanal coffeehouses. But alongside the cyclists, vegans and gardeners is a hub of athletic brands, contractors, headhunters, retailers and marketing agencies that have transformed Portland into a...
Varsity Brands, a portfolio of brands that promoting student experience and participation while celebrating athletic and academic achievement, appointed Matthew E. Rubel as CEO. Founder Jeff Webb will remain active in the business as Chairman of the Board....
Each year brings new challenges and opportunities to footwear retailers and manufacturers. For the first time in years, denim sales are up and yoga pant sales are down. Smart shoe technology and 3-D printing are standard parts of the industry vernacular and the largest generation...
On a very busy Super Tuesday, Reebok is challenging the presidential candidates to run one mile in 10 minutes or less. If they do, Reebok will donate $50,000 to a health-related charity of that candidate’s choice....
“We are very excited about this new alliance with Under Armour,” said New York Cosmos Chief Operating Officer, Erik Stover. “We share many of the same brand values, including ambition and innovation. Under Armour is one of the fastest growing performance brands in the world...