08 Mar Hi-Tec Sports Appoints Marketing Trifecta
Hi-Tec Sports introduced its new marketing team for Hi-Tec and Magnum brand boots, adding three new marketing specialists, Tenaya Davis, Erica Davis and Matt Rappleyea. ...
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07 Mar Skechers Performance Signs Pro Golfers
Skechers Performance, a division of Skechers USA Inc., signed professional golfers Russell Knox and Ashlan Ramsey, as the latest additions to the growing roster of athletes representing Skechers GO GOLF....
07 Mar Under Armour Stands By Sports Authority, Reiterates Outlook
Under Armour, Inc. reiterated its previously issued outlook for 2016 following the recent announcement by The Sports Authority of its commencement of a pre-arranged chapter 11 bankruptcy restructuring....
07 Mar Why You Need to Move to Footwear’s ‘Silicon Valley’
Oregon's largest city is often depicted as a hipster haven of countless brewpubs, indie bookshops, knitting circles and artisanal coffeehouses. But alongside the cyclists, vegans and gardeners is a hub of athletic brands, contractors, headhunters, retailers and marketing agencies that have transformed Portland into a...
04 Mar Varsity Scoops Former Collective Brands CEO
Varsity Brands, a portfolio of brands that promoting student experience and participation while celebrating athletic and academic achievement, appointed Matthew E. Rubel as CEO. Founder Jeff Webb will remain active in the business as Chairman of the Board....
03 Mar How Will Gender Neutral, Off-Price & Self-Gifting Shape Footwear in 2016?
Each year brings new challenges and opportunities to footwear retailers and manufacturers. For the first time in years, denim sales are up and yoga pant sales are down. Smart shoe technology and 3-D printing are standard parts of the industry vernacular and the largest generation...
03 Mar Reebok Challenges Presidential Candidates To Run A 10-Minute Mile
On a very busy Super Tuesday, Reebok is challenging the presidential candidates to run one mile in 10 minutes or less. If they do, Reebok will donate $50,000 to a health-related charity of that candidate’s choice....
03 Mar Under Armour to Sponsor New York Cosmos
“We are very excited about this new alliance with Under Armour,” said New York Cosmos Chief Operating Officer, Erik Stover. “We share many of the same brand values, including ambition and innovation. Under Armour is one of the fastest growing performance brands in the world...
03 Mar Sports Authority Files for Bankruptcy Protection, Will Close 140 Stores
Once the world’s largest sporting goods retailer, Sports Authority filed for Chapter 11 bankruptcy Wednesday and said it will close 140 stores, nearly a third of its locations, over the next three months....
02 Mar Native Shoes Adds Style-Forward Creative Director
Native Shoes, makers of lightweight, unique-design footwear, has appointed Michael Belgue as creative director and VP of marketing, effective immediately....
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