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Icebug, a Swedish footwear brand founded in 2001, expanded their sales representation with the hiring of the Marty Byer Group, covering the Mid-Atlantic. Working with companies such as Kavu, Picky Bars and Aquamira, Byer has a history in the endurance sports industry and has had...

After serving Sanuk for nearly five years, Hegg will step down from her role as vice president of Sanuk product to stay with her family in Encinitas, CA. De Beule will assume the responsibilities of leading the creative vision, design direction and line planning for...

Finish Line Inc. launched #WeAreMore, an exclusive collaboration with Reebok and brand athlete Aly Raisman, set to launch October 11. The campaign, which includes exclusive imagery and video content, coincides with the retailer’s launch of a new #WeAreMore YouTube channel and personalized women’s homepage –...

LaCrosse Footwear launched a new brand campaign that pays tribute to the hard-working people that have defined the “LaCrosse family” since 1897. Launched in July 2016, the new advertising campaign is a culmination of brand strategy and target research conducted by Shine United to refine...

Nike Inc. named Tom Peddie the new VP, GM of North America, succeeding Joaquin Hidalgo, who has served in this role since July 2013 and will be taking a leave of absence to focus on his health. This change is effective immediately....