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“The new SNKRS app and web experiences connect consumers to our products, innovation and storytelling better than ever before and help them get better access to the sneakers they love,” explains Matthew Siegel, VP & GM of global digital commerce at NIKE, Inc. “These improvements...

2015 import numbers have just been released from the U.S. government. U.S. footwear imports finished 2015 in impressive form, rising to the highest December dollar and volume totals on record. “Our analysis of 2015 footwear import data shows the Trans Pacific Partnership (TPP) has grown...

StockX, a startup based in Detroit, launched its first consumer product exchange’s inaugural marketplace focused on the secondary sneaker space. The startup plans to expand to other consumer products that have a natural need for a secondary market....

The Gathering recognizes spectacular brand, marketing and consumer loyalty achievements. The exclusive two-day event pays homage to the courageousness of a highly select group of brands, the globally relevant status they’ve established, and their willingness to spill their secrets to more than 700 curious marketing...

Asics Corp. launched its annual global search for amateur runners to join its #BeatTheSun community and take part in the “Asics Beat the Sun” challenge, which starts and finishes in Chamonix, France on June 21, 2016. In order to take part, runners will need to...