09 Jun Reebok’s New Campaign Honors Fitness Trainers
Fitness trainers are getting their day in the sun in Reebok’s new content series. The fitness-focused brand is launching the #TrainerTribute campaign, a film series...
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08 Jun Trans-Pacific Trade Deal Puts Michigan Shoes on a Better Footing
When most people talk about Michigan jobs, they are usually talking about the auto industry. But when I talk about jobs in Michigan, I'm talking...
08 Jun Amber Road Invites all FDRA Members to join the Webinar: Framing the Total Landed Cost Picture
Duty management strategies can vary by industry, with supply chain decisions impacting sourcing, or sourcing decisions impacting supply chain. An effective duty management strategy must...
08 Jun U.S. and European Footwear Industries Unite, Urging Meaningful Provisions In Trans-Atlantic Trade Pact
Three trade associations representing the U.S. and European footwear industries issued a joint statement this morning urging the United States and the European Union to...
08 Jun Adidas x Parley For The Ocean Prototype Sneakers Debut With Instagram Contest
There’s a lot of plastic polluting the Earth’s oceans, and Adidas is tackling the problem with a new concept sneaker. Last summer, the brand unveiled...
08 Jun What’s New At Zappos: 4 Key Initiatives
From innovative partnerships with athletes to feel-good marketing campaigns, Zappos.com has a host of new initiatives in the works. Jeff Espersen, general manager of merchandising...
08 Jun Nike Commits to Kids Physical Education Across China
Nike Inc. has committed to getting more than two million kids active across China as part of the China-US Cultural Exchange in Beijing — co-chaired...
08 Jun Birkenstock USA Names VP of Marketing
Birkenstock USA announced the addition of Scott Radcliffe as vice president of marketing, Americas. In this newly-created leadership position, Radcliffe will develop and implement all...
08 Jun Skechers Performance Renews Ties to Houston Marathon
Skechers Performance, a division of Skechers USA Inc., extended its partnership with the Chevron Houston Marathon and Aramco Half Marathon. With the new deal, Skechers...
08 Jun Online Apparel and Footwear Returns Sapping Retail Profits
Body Labs estimated that up to a quarter of apparel and footwear acquired online in the United States last year was returned due to sizing...
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