09 Mar Reebok Asks Consumers to Sprint for Shoes
Reebok recently set up a human speed test on the streets of Stockholm to promote its new ZPump 2.0 shoes. Passersby who managed to run...
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09 Mar Payless ShoeSource Lauches Campaign Focused on Style
Payless ShoeSource is launching a "Payless for Style” television campaign focusing on seasonal styles. Advertising Age said the off-price shoe retailer plans to air as...
09 Mar Millennials More Likely to Spend Gift Cards at Shopping Centers
Millennials who received gift cards during the 2015 holiday shopping season were more inclined to redeem them within shopping centers than either Gen-Xers or Baby...
09 Mar Timberland Partners with Crowdfunded Clothing Company
Timberland is collaborating with Betabrand, a crowdfunded clothing company, on a crowdsourced product development project to develop a new collection, called Craftletic. Through this partnership,...
08 Mar Hi-Tec Sports Appoints Marketing Trifecta
Hi-Tec Sports introduced its new marketing team for Hi-Tec and Magnum brand boots, adding three new marketing specialists, Tenaya Davis, Erica Davis and Matt Rappleyea....
07 Mar Skechers Performance Signs Pro Golfers
Skechers Performance, a division of Skechers USA Inc., signed professional golfers Russell Knox and Ashlan Ramsey, as the latest additions to the growing roster of...
07 Mar Under Armour Stands By Sports Authority, Reiterates Outlook
Under Armour, Inc. reiterated its previously issued outlook for 2016 following the recent announcement by The Sports Authority of its commencement of a pre-arranged chapter...
07 Mar Why You Need to Move to Footwear’s ‘Silicon Valley’
Oregon's largest city is often depicted as a hipster haven of countless brewpubs, indie bookshops, knitting circles and artisanal coffeehouses. But alongside the cyclists, vegans...
04 Mar Varsity Scoops Former Collective Brands CEO
Varsity Brands, a portfolio of brands that promoting student experience and participation while celebrating athletic and academic achievement, appointed Matthew E. Rubel as CEO. Founder...
03 Mar How Will Gender Neutral, Off-Price & Self-Gifting Shape Footwear in 2016?
Each year brings new challenges and opportunities to footwear retailers and manufacturers. For the first time in years, denim sales are up and yoga pant...
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