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Often companies measure the effectiveness of their supply chain with a focus on the need to increase velocity while reducing costs. While cost control and speed are important features of great supply chains, a supply chain that offers a true competitive advantage has to...

U.S. Deputy Secretary of Commerce Bruce Andrews delivered remarks at the 2016 Footwear Distributors and Retailers Association (FDRA) Executive Summit. During his remarks, Deputy Secretary Andrews stressed the importance of the Trans-Pacific Partnership (TPP) and how the trade agreement would ensure our nation’s competitiveness in...

The Footwear Retailers and Distributors of America gathered movers and shakers in the industry on Tuesday in Washington, D.C., for the annual FDRA Innovation Summit. With so many major topics facing the industry — such as the Trans-Pacific Partnership trade deal and the increasing see-now,...

Rocky Brands has developed distinct customer loyalty programs tailored for its individual product lines. Each brand’s tiered, points-based program will deliver valuable customer rewards in exchange for engagements like enrollment and various purchase types. The company partnered with Clutch to support the program....