The Reebok brand is new to the military market, but already provides five lines of military and law enforcement footwear, each designed for a specific task: Dauntless and Dauntless Ultra-Light, lightweight all-terrain boots; Rapid Response RB, high performance stealth boots, Fusion Max, made in USA...
Keds is kicking off its participation as an official tour sponsor of Taylor Swift's The 1989 World Tour with a new collection of limited edition sneakers. To commemorate tour stops in North America, Europe, and Japan, Keds is releasing three different styles of the Tour...
Chaco continues to expand its sales team with the addition of Hawk Associates in New England. Covering Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, and Vermont, Hawk Associates is comprised of industry veterans Doug Hawkins, Matt Ronca, and Kyle Banfield. In addition to Chaco,...
Evolv Sports has hired Will Mott as an independent rep for its climbing footwear in Arkansas, Louisiana, Mississippi, Oklahoma and Texas....
Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions....
Saucony launched its largest marketing effort in history - a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential through the transformative power of running....
Deckers Brands appointed Wendy Yang as Teva Brand President, effective May 1. Yang joins Deckers from New Balance where she served as general manager, women's training, lifestyle, walking since 2012....
Chaco promoted Todd Gordon to vice president of sales. In this role, Gordon will further develop Chaco’s U.S. wholesale strategy, enrich the brand’s presence across retail partners, and continue to lead the sales team. ...
Icebug USA, a subsidiary of Icebug Sweden and the leader in traction footwear, announced the opening of its first official test center in North America at the world-class permanent obstacle course racing facility, Shale Hill Adventure Farm in Benson, VT. Open to the public,...
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015. Warrior Dash, dubbed “The Battleground” by race organizers, challenges more than half a million participants annually to 5K races through extreme terrain and intense obstacles....