The North American distributor for the Korean outdoor footwear brand Treksta has hired Denver-based What's Up PR as its agency of record in the North America. What's Up PR will increase both visibility and engagement of both the Treksta brand and the diversity of its...
Crocs, Inc. launched its first global integrated marketing campaign. The #FindYourFun campaign will be executed in the U.S., U.K., Germany, Japan, China and South Korea and encourages consumers to #FindYourFun through innovative imagery featuring Crocs' iconic clog....
IFC, a member of the World Bank Group, and Riverwood Capital, a risk capital fund specialized in technology, announced a $45 million equity investment in Netshoes to help promote the growth of the online retail sector in Latin America....
Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade. Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive Master License...
SeaVees, the casual footwear brand with its roots in California, announced its partnership with 1% for the Planet. Through this membership, SeaVees pledges one percent of its net sales to the preservation and restoration of the planet through the organization’s network of domestic and international...
The North Face is joining the free fitness movement by bringing Mountain Athletics workouts to five cities across the country, and making it that much easier to train for a goal. Beginning Mar. 31, The North Face will host twice-weekly free strength and conditioning...
The Finish Line reported earnings declined 5.4 percent to $40.4 million, or 87 cents in its fourth quarter ended Feb. 28, but adjusted earnings topped Wall Street's consensus target. Sales improved 6.3 percent to $551.3 million with comps ahead 2.6 percent....
Stegmann Clogs of Austria, specializing in natural wool felt clogs, has chosen Virginia based AGS Footwear Group as its distribution partner for the U.S....
At its Investor Day in Herzogenaurach, the Adidas Group presented its new strategic business plan called "“Creating the New,” designed to accelerating growth significantly. Revenues are projected to increase at a high-single-digit rate on average per year on a currency-neutral (c-n) basis until 2020 while...
Brown Shoe Co. entered into a licensing agreement with Diane von Furstenberg to produce and distribute a women’s shoe collection, which will launch to consumers for the Resort 2016 season....