Puma and the International Finance Corporation (IFC), a member of the World Bank Group, have entered into a partnership to provide financing to Puma's suppliers in emerging markets. This innovative program, which is the first a European brand signs with IFC, will offer financial incentives...
Under Armour has formed a partnership with Godolphin, the global thoroughbred horseracing and breeding operation. This marks the first time an international equestrian organisation has teamed up with a leading global sports brand to be supplied with a bespoke clothing range....
Saucony appointed Thomas Hartge senior vice president of global footwear, where he succeeds Patrick O’Malley, who was recently appointed to President of Saucony. In his new role, Hartge, who will report directly to O’Malley, will be responsible for creating and executing Saucony’s global brand footwear...
Oboz, the outdoor footwear company, is aiming to plant 100,000 trees on Earth Day. The Bozeman, MO-company is raising funds for Trees for the Future, an international aid organization that plants trees to improve the lives and environment of communities in Sub Saharan Africa....
Under Armour announced Jonathan Tah as the latest member of its elite global athlete roster. The 20-year-old is considered to be one of the biggest rising stars in German football. As an industry leader in sports apparel, footwear and equipment, Under Armour will provide Tah...
Pou Sheng International (Holdings) Limited reported net consolidated operating revenue increased 5.2 percent to $207.4 million in March compared with the same month in 2015. The company, which is one of the largest distributors and retailers on branded athletic footwear in Greater China, ended the...
Ugg, a division of Deckers Brands, appointed international supermodel and actress, Rosie Huntington-Whiteley, as its first-ever global women's brand ambassador. Huntington-Whiteley's Ugg partnership will begin with a fall 2016 campaign featuring the iconic Classic Boot reimagined with a range of new features and benefits anticipated...
Asics America Corporation confirmed that Asics elite athletes and American marathon record holders Ryan Hall and Deena Kastor, along with speed skater Erben Wennemars will be among the expert athletes taking part in its Asics Beat the Sun challenge in Chamonix on June 21, 2016....
Rocky Brands appointed Jack Oerth as president for the Creative Recreation brand. Oerth most recently served as senior vice president of sales for Yellow Box Footwear and previously served in a variety of management positions for Nine West Footwear Corporation, including president of the Mid...
It’s the marketing buzzword everyone is tired of hearing: omnichannel. But whether you like the title assigned to a business’s efforts to maximize its reach by using a multichannel approach, the concept itself has sticking power....