02 Apr Adidas Partners to Launch Boston Marathon RunBase
Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, announced the launch of the Boston Marathon RunBase in partnership with Marathon Sports,...
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02 Apr Hoka One One Adds Triathletes
Hoka One One, a division of Deckers Brands, added six new triathletes to its growing roster of pros. The athletes include former Ironman world champion...
02 Apr Vietnam Workers End Strike
Workers at a Vietnamese footwear factory ended a weeklong strike Thursday after the government agreed to their demands on retirement payouts. As reported the factory...
01 Apr Mizuno’s Launches “Every Mile Changes You” Running Campaign
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, "Every Mile Changes You." A...
01 Apr Strike Hits Vietnamese Footwear Factory
According to numerous reports, workers at a factory in southern Vietnam owned by Pou Yuen Vietnam, a footwear maker for brands such as Nike, Adidas,...
01 Apr Shoes.com Undergoes Corporate Rebranding
As part of rebranding, the parent company which owns shoes.com, onlineShoes.com and shome.ca will now be known as shoes.com. Despite the new parent brand, OnlineShoes.com...
31 Mar Chaco Forms Partnerships to Celebrate Rivers
Chaco has partnered with a variety of conservation organizations, outfitters, and brands to celebrate rivers in April. Chaco, the official footwear sponsor of O.A.R.S. outdoor...
31 Mar Fila USA’s Revenues Climb Double-Digits in 2014
Fila USA saw revenues jump 29.2 percent in 2014, to $279.2 million, according to financial documents posted by parent Fila Korea. Sales were $216.2 million...
31 Mar FootBalance and Hickory Brands Create U.S. Partnership
FootBalance signed a distributor agreement with Hickory Brands, Inc. for the U.S. market. Effective Apr. 2, Hickory Brands will represent FootBalance's in-store concepts for 100...
31 Mar Treksta Distributor Names Public Relations Agency
The North American distributor for the Korean outdoor footwear brand Treksta has hired Denver-based What's Up PR as its agency of record in the North...
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