The National Sporting Goods Association (NSGA) recently published a study entitled, “Scouting the Hispanic Market,” which explores the opportunities around Hispanics and the sports business. Multicultural consumers are increasingly becoming a larger part of the U.S. customer base, with Hispanic and Latino Americans making up...
After more than two years in development, Arctic Grip launched this fall as an exclusive to six brands owned by Wolverine Worldwide — Merrell, Sperry, Hush Puppies, Wolverine, Saucony and Cat Footwear....
Keen Inc., an outdoor and lifestyle footwear brand, named Rygr, an integrated marketing agency, as its agency of record. Rygr, a Backbone Group company, will work on public relations and brand communications for Keen. ...
Under Armour expanded its collaboration with Johns Hopkins Medicine to support its suite of health and fitness applications: UA Record, MapMyFitness, MyFitnessPal and Endomondo. The collaboration aims to help users maintain and improve their health, wellness and recovery by tapping into the expertise of world-renowned...
Jordan Brand celebrated the 20th anniversary of entering the Chinese market by kicking off a new chapter of its “Commit to Win” campaign and opening two new Jordan-only stores in Chengdu and Taipei. ...
Genesco Inc. stated that comparable sales, including both stores and direct sales, were flat for the quarter-to-date period ended January 5, 2017. Same-store sales decreased 2 percent and sales for the company’s e-commerce and catalog direct sales businesses increased 11 percent on a comparable basis...
Nine West Holdings Inc. appointed Joel Oblonsky as chief executive officer of the Nine West and Bandolino division, effective immediately. Oblonsky, a senior executive with more than 20 years of experience in footwear and accessories, will be responsible for leading the business operations and brand...
Skechers Performance returns to Houston, TX on January 15, 2017 as the official footwear and apparel sponsor of the Chevron Houston Marathon and Aramco Houston Half Marathon. ...
The tour will make its first stop in Austin, TX on January 27-29, 2017, followed by Atlanta and Nashville. The remaining locations will be announced in the coming months. Each event is free and open to the public, and will include local food, live music,...
Founded by John McPheters and Jed Stiller in late 2015, Stadium Goods ushered in the next generation of consumer retail with the unveiling of stadiumgoods.com and their Soho retail location in NYC, offering sneaker consumers around the world a premium, innovative and customer service-focused approach...