Saucony launched its largest marketing effort in history - a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential through the transformative power of running....
Deckers Brands appointed Wendy Yang as Teva Brand President, effective May 1. Yang joins Deckers from New Balance where she served as general manager, women's training, lifestyle, walking since 2012....
Chaco promoted Todd Gordon to vice president of sales. In this role, Gordon will further develop Chaco’s U.S. wholesale strategy, enrich the brand’s presence across retail partners, and continue to lead the sales team. ...
Icebug USA, a subsidiary of Icebug Sweden and the leader in traction footwear, announced the opening of its first official test center in North America at the world-class permanent obstacle course racing facility, Shale Hill Adventure Farm in Benson, VT. Open to the public,...
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015. Warrior Dash, dubbed “The Battleground” by race organizers, challenges more than half a million participants annually to 5K races through extreme terrain and intense obstacles....
Keen is launching a #iamUneek photo contest on Instagram. The three-month contest will run through June 30 with a weekly $1,000 cash-prize winner for the most unique photo submitted during that week.At the conclusion of the contest, all winning weekly photos will be entered into...
“Sole Man,” an ESPN film about former sports marketing executive Sonny Vaccaro, will premiere on Apr. 6 as a digital series on Grantland.com. “Sole Man” is a definitive, first-hand and unflinching account of how former sports marketing executive Sonny Vaccaro rose from his humble...
The Tokyo 2020 Organizing Committee has welcomed Asics Corporation as its 10th Tokyo 2020 Gold Partner, in the category “Sporting Goods" (Sports Apparel & Sports Equipment)....
ILWU Coast Longshore Caucus delegates voted Friday to recommend approval of the tentative agreement reached on Feb. 20, 2015, between the union and employers represented by the Pacific Maritime Association (PMA). The tentative agreement was approved on Feb. 20 by the ILWU’s 16-member elected...
Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, announced the launch of the Boston Marathon RunBase in partnership with Marathon Sports, Inc. The Adidas exclusive community experience will open mid-April just steps from the finish line. The initiative is the first...