01 Apr Mizuno’s Launches “Every Mile Changes You” Running Campaign
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, "Every Mile Changes You." A...
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01 Apr Strike Hits Vietnamese Footwear Factory
According to numerous reports, workers at a factory in southern Vietnam owned by Pou Yuen Vietnam, a footwear maker for brands such as Nike, Adidas,...
01 Apr Shoes.com Undergoes Corporate Rebranding
As part of rebranding, the parent company which owns shoes.com, onlineShoes.com and shome.ca will now be known as shoes.com. Despite the new parent brand, OnlineShoes.com...
31 Mar Chaco Forms Partnerships to Celebrate Rivers
Chaco has partnered with a variety of conservation organizations, outfitters, and brands to celebrate rivers in April. Chaco, the official footwear sponsor of O.A.R.S. outdoor...
31 Mar Fila USA’s Revenues Climb Double-Digits in 2014
Fila USA saw revenues jump 29.2 percent in 2014, to $279.2 million, according to financial documents posted by parent Fila Korea. Sales were $216.2 million...
31 Mar FootBalance and Hickory Brands Create U.S. Partnership
FootBalance signed a distributor agreement with Hickory Brands, Inc. for the U.S. market. Effective Apr. 2, Hickory Brands will represent FootBalance's in-store concepts for 100...
31 Mar Treksta Distributor Names Public Relations Agency
The North American distributor for the Korean outdoor footwear brand Treksta has hired Denver-based What's Up PR as its agency of record in the North...
31 Mar Crocs Launches #FindYourFun Campaign
Crocs, Inc. launched its first global integrated marketing campaign. The #FindYourFun campaign will be executed in the U.S., U.K., Germany, Japan, China and South Korea...
30 Mar Net Shoes Raises $45M in Fresh Capital for Latin American Expansion
IFC, a member of the World Bank Group, and Riverwood Capital, a risk capital fund specialized in technology, announced a $45 million equity investment in...
30 Mar Puma and Italian Football Federation Extend Partnership
Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next...
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