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Columbia Sportswear Company raised its full year outlook after reporting sales grew 13 percent in the first quarter to reach a record $479.0 million. The company said sales would have grown 17 percent if not for the negative impact of currency exchange rates. Sales increased...

Sanuk, a division of Deckers Brands, announced the launch of its multi-platform, global marketing campaign titled, "Always…Sanuk." Rolling out in April, the campaign is an evolution of the brand's 2014 campaign aimed at educating the consumer about the Sanuk brand's "Never Uncomfortable" message and the...

Adidas has partnered with Spotify to launch Adidas Go, the first running app that uses iPhone’s accelerometer to instantly match a runner’s favorite music to their workout. Adidas go calculates the user’s stride rate to automatically identify and play tracks with matching beats per minute...