The Gathering recognizes spectacular brand, marketing and consumer loyalty achievements. The exclusive two-day event pays homage to the courageousness of a highly select group of brands, the globally relevant status they’ve established, and their willingness to spill their secrets to more than 700 curious marketing...
Asics Corp. launched its annual global search for amateur runners to join its #BeatTheSun community and take part in the “Asics Beat the Sun” challenge, which starts and finishes in Chamonix, France on June 21, 2016. In order to take part, runners will need to...
Skechers Performance, a division of Skechers USA Inc., extended its contract with world-class distance runner, Meb Keflezighi. Keflezighi will continue as brand ambassador for Skechers Performance through 2023. Skechers Performance will remain Keflezighi’s official footwear and apparel sponsor and continue to feature the elite marathoner...
The Finish Line has appointed Melissa Greenwell as EVP and COO, effective Feb. 28. Greenwell currently serves as the company's EVP and chief human resources officer, a position she has held since June 2013....
The U.S. athletic footwear industry grew by 8 percent in 2015*, generating $17.2 billion and marking one of the best performances the industry has had in a number of years, according to global information company The NPD Group. Unit sales grew by 3 percent and...
The Footwear Distributors and Retailers of America (FDRA) anticipates 3-D printing will be the industry standard in 15 to 20 years. The process is being touted as a gateway to faster and more innovative product, but it will also bring with it a host of...
The European Union's highest court found Thursday that a regulation imposing an anti-dumping duty on leather footwear imported into the EU from China and Vietnam is partially invalid, saying market conditions in the countries weren't properly considered when adopting the regulation....
Nike, Inc. and the Nike School Innovation Fund awarded a total of $1.6 million in grants to 71 Oregon high schools. Since 2007, the Nike School Innovation Fund has invested more than $12 million by partnering with school leaders to support teachers and engage students...
The United States and 11 other nations signed the Trans-Pacific Partnership (TPP) trade agreement Wednesday amid a range of protests in member countries—including in front of the White House with a banner that reads “TPP=Betrayal,” plus both support and outrage on the Internet, and a...
The Trans-Pacific Partnership has been officially signed by its 12 member nations in a ceremony in Auckland, New Zealand, but the historic trade deal has a long way to go before going into full effect....