Oboz, the outdoor footwear company, is aiming to plant 100,000 trees on Earth Day. The Bozeman, MO-company is raising funds for Trees for the Future, an international aid organization that plants trees to improve the lives and environment of communities in Sub Saharan Africa....
Under Armour announced Jonathan Tah as the latest member of its elite global athlete roster. The 20-year-old is considered to be one of the biggest rising stars in German football. As an industry leader in sports apparel, footwear and equipment, Under Armour will provide Tah...
Pou Sheng International (Holdings) Limited reported net consolidated operating revenue increased 5.2 percent to $207.4 million in March compared with the same month in 2015. The company, which is one of the largest distributors and retailers on branded athletic footwear in Greater China, ended the...
Ugg, a division of Deckers Brands, appointed international supermodel and actress, Rosie Huntington-Whiteley, as its first-ever global women's brand ambassador. Huntington-Whiteley's Ugg partnership will begin with a fall 2016 campaign featuring the iconic Classic Boot reimagined with a range of new features and benefits anticipated...
Asics America Corporation confirmed that Asics elite athletes and American marathon record holders Ryan Hall and Deena Kastor, along with speed skater Erben Wennemars will be among the expert athletes taking part in its Asics Beat the Sun challenge in Chamonix on June 21, 2016....
Rocky Brands appointed Jack Oerth as president for the Creative Recreation brand. Oerth most recently served as senior vice president of sales for Yellow Box Footwear and previously served in a variety of management positions for Nine West Footwear Corporation, including president of the Mid...
It’s the marketing buzzword everyone is tired of hearing: omnichannel. But whether you like the title assigned to a business’s efforts to maximize its reach by using a multichannel approach, the concept itself has sticking power....
Puma has appointed Matthias Mecking as new General Manager Teamsport, effective April 1. In this position, Mecking will be responsible for managing and marketing Puma's full range of Teamsport products in footwear, apparel and accessories....
Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, officially launched its annual Footwear Cares 2016 on March 28 at a kick off event held at Suite 36 in New York City. Footwear Cares is the Foundation’s national community service program that...
Bata announced that Alexis Nasard has been selected as group chief executive officer. Nasard assumed the new role on April 4, 2016. He joins Bata with 24 years of experience in consumer goods, 6 years at Heineken, most recently as President of the $8 billion...