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A consortium that includes Under Armour and the NFL awarded five $200,000 grants through Head Health Challenge III, which seeks to improve protective gear for athletes and soldiers. Head Health Challenge III is an open innovation competition developed by the National Football League, Under Armour,...

Fitbit Inc. entered a multi-year agreement with LA Marathon LLC that calls for it to be the official sponsor of the Skechers Performance Los Angeles Marathon App and the official tracker of the Skechers Performance Los Angeles Marathon and other LA Marathon LLC properties....

The Sports & Fitness Industry Association (SFIA), PHIT America, celebrity athletes, and industry partners will converge on Capitol Hill on Mar. 15-16 for 2016 National Health Through Fitness (NHTF) Day. In its 16th year, NHTF Day provides a critical platform to garner support for...

Adidas announced the expansion of its North American headquarters with the purchase of a building next to its existing campus in North Portland. “We are growing,” said Adidas Group North America President Mark King. “Our business is up, we’re seizing opportunity and we’re expanding our...

Adidas warned investors that rising labor and raw-material costs could weigh on profitability over the next four years during a meeting in Germany. Adidas predicted stable operating margins in 2016, with higher production costs and the strength of the dollar being offset by increased supply-chain...

Sperry formed a new partnership with the 35th America’s Cup, the sailing competition. Effective immediately, Sperry is the official footwear partner of the America’s Cup and the official footwear supplier for Oracle Team USA....