Rocky Brands appointed Jack Oerth as president for the Creative Recreation brand. Oerth most recently served as senior vice president of sales for Yellow Box Footwear and previously served in a variety of management positions for Nine West Footwear Corporation, including president of the Mid...
It’s the marketing buzzword everyone is tired of hearing: omnichannel. But whether you like the title assigned to a business’s efforts to maximize its reach by using a multichannel approach, the concept itself has sticking power....
Puma has appointed Matthias Mecking as new General Manager Teamsport, effective April 1. In this position, Mecking will be responsible for managing and marketing Puma's full range of Teamsport products in footwear, apparel and accessories....
Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, officially launched its annual Footwear Cares 2016 on March 28 at a kick off event held at Suite 36 in New York City. Footwear Cares is the Foundation’s national community service program that...
Bata announced that Alexis Nasard has been selected as group chief executive officer. Nasard assumed the new role on April 4, 2016. He joins Bata with 24 years of experience in consumer goods, 6 years at Heineken, most recently as President of the $8 billion...
Zappos signed Ronnie Stanley, a projected first-round NFL Draft prospect, to its first-ever footwear deal, according to a report from ESPN. As part of the unusual deal, the 6-foot-6, 315-pound lineman from Notre Dame can wear cleats from Adidas, Nike or Under Armour since they...
Vail Resorts Inc. has named Vibram as its official footwear partner in a deal that also calls for Vibram to help design a championship disc golf course at a ski resort in Minnesota. “Vibram strives to deliver the highest quality products on the market,"...
Sof Sole, the provider of insoles and footwear accessories for athletic and lifestyle markets, is officially accepting applicants for its 2016 ambassador team. Team Nova will be comprised of a range of individuals including performance-oriented athletes, weekend warriors, and foot-care professionals...
Skechers has teamed up with Major League Baseball (MLB) Hall of Fame shortstop Ozzie Smith for a new marketing campaign featuring the brand’s Relaxed Fit from Skechers footwear collection. The campaign kicked off on Sunday with a television commercial that aired during MLB opening day...
The unsecured creditors committee in the Sports Authority’s bankruptcy case has filed a strong objection to the retailer’s proposed DIP financing package. The committee, representing largely vendors and landlords, called it a “lopsided deal” that favors lenders and argue the mandate that the company be...