04 Apr Sof Sole Launches Inaugural Ambassador Team
Sof Sole, the provider of insoles and footwear accessories for athletic and lifestyle markets, is officially accepting applicants for its 2016 ambassador team. Team Nova...
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04 Apr Skechers Partners with Ozzie Smith
Skechers has teamed up with Major League Baseball (MLB) Hall of Fame shortstop Ozzie Smith for a new marketing campaign featuring the brand’s Relaxed Fit...
04 Apr Unsecured Creditors Objects to Sports Authority’s Plan
The unsecured creditors committee in the Sports Authority’s bankruptcy case has filed a strong objection to the retailer’s proposed DIP financing package. The committee, representing...
04 Apr Nike Reveals Design for World Headquarters Expansion
Nike unveiled the design for expansion of its world headquarters in Beaverton, OR. The expansion — with a targeted 2018 completion date — adds approximately...
04 Apr Winning Women Over Through Sports Marketing
The athletic and outdoor industries have traditionally been “guy” industries, illustrated by the fact that most of the executive boards and management teams of major...
01 Apr Hoka Secures Presence in Tri with Ironman Sponsorship
Hoka One One, the maximal cushion and minimal weight shoe that gained popularity among runners has also secured a strong presence in the tri world,...
01 Apr Nike Reigns Supreme On Instagram
Nike gained 2.9 million new Instagram followers in February and also outpaced fashion industry competitors by large numbers. The “Just Do It” brand’s social influence...
01 Apr Crocs Inc. Expands #FindYourFun Global Marketing Campaign
Crocs Inc has extended its #FindYourFun global marketing campaign into 2016 by partnering with NBC’s TODAY Show, Food Network, Time Out. The centerpiece of the...
31 Mar Three Reasons Athleisure Will Dominate Spring Trends
There is no slowdown in sight for casual athletic trends. As the weather shifts to warmer temperatures and people feel the need to opt for...
31 Mar Oofos Sees Strong International Growth
Oofos, the recovery shoe brand, reported that international business in 2015 nearly tripled in 2015. Oofos recovery footwear is now being sold in 18 countries...
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