08 Apr Rykä to Sponsor 2015 SCW Mania
Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions....
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08 Apr Saucony Launches ‘Seeker’ Global Brand Campaign
Saucony launched its largest marketing effort in history - a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential...
07 Apr Deckers Brands Appoints New Teva Brand President
Deckers Brands appointed Wendy Yang as Teva Brand President, effective May 1. Yang joins Deckers from New Balance where she served as general manager, women's...
07 Apr Chaco Appoints VP of Sales
Chaco promoted Todd Gordon to vice president of sales. In this role, Gordon will further develop Chaco’s U.S. wholesale strategy, enrich the brand’s presence across...
07 Apr Icebug USA Opens First Official Footwear Testing Center
Icebug USA, a subsidiary of Icebug Sweden and the leader in traction footwear, announced the opening of its first official test center in North America...
07 Apr Vibram Announces Warrior Dash Details
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015. Warrior Dash, dubbed “The Battleground”...
07 Apr Keen Presents Uneek Photo Contest
Keen is launching a #iamUneek photo contest on Instagram. The three-month contest will run through June 30 with a weekly $1,000 cash-prize winner for the...
07 Apr ESPN Film on Sonny Vaccaro Launches Digitally
“Sole Man,” an ESPN film about former sports marketing executive Sonny Vaccaro, will premiere on Apr. 6 as a digital series on Grantland.com. “Sole...
07 Apr Asics is Tokyo 2020’s 10th Gold Partner
The Tokyo 2020 Organizing Committee has welcomed Asics Corporation as its 10th Tokyo 2020 Gold Partner, in the category “Sporting Goods" (Sports Apparel & Sports...
06 Apr ILWU Delegates Recommend Tentative Agreement
ILWU Coast Longshore Caucus delegates voted Friday to recommend approval of the tentative agreement reached on Feb. 20, 2015, between the union and employers represented...
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