04 Apr Winning Women Over Through Sports Marketing
The athletic and outdoor industries have traditionally been “guy” industries, illustrated by the fact that most of the executive boards and management teams of major...
The athletic and outdoor industries have traditionally been “guy” industries, illustrated by the fact that most of the executive boards and management teams of major...
Hoka One One, the maximal cushion and minimal weight shoe that gained popularity among runners has also secured a strong presence in the tri world,...
Nike gained 2.9 million new Instagram followers in February and also outpaced fashion industry competitors by large numbers. The “Just Do It” brand’s social influence...
Crocs Inc has extended its #FindYourFun global marketing campaign into 2016 by partnering with NBC’s TODAY Show, Food Network, Time Out. The centerpiece of the...
There is no slowdown in sight for casual athletic trends. As the weather shifts to warmer temperatures and people feel the need to opt for...
Oofos, the recovery shoe brand, reported that international business in 2015 nearly tripled in 2015. Oofos recovery footwear is now being sold in 18 countries...
Bobs from Skechers a limited edition collection to benefit Best Friends Animal Society, a national animal welfare organization dedicated exclusively to ending the killing of...
Adidas is in the midst of its largest recruiting effort ever in Portland, OR to support the brand’s continued growth in the United States. During...
The University of Maryland today announced that UMD alumnus and Under Armour Founder and CEO Kevin Plank will deliver the spring commencement address on May...
Foot Locker Inc. will replace Cameron International Corp. in the S&P 500 after the close of trading on Friday, April 1. Foot Locker will be...