15 Apr Advertising: Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura
Nike is on “a journey, a long-term journey for the brand,” Mr. Grasso said in a phone interview on Friday. “As we continue to grow...
Nike is on “a journey, a long-term journey for the brand,” Mr. Grasso said in a phone interview on Friday. “As we continue to grow...
As a result, we are pleased to welcome Japan's participation in the TPP negotiations pending a consensus agreement among the current TPP members and the...
Kenya may be looking for an athletics kit other than Nike, National Olympic Committee chairman Kipchoge Keino says in this story. Is Kipchoge Keino the...
Economists had expected sales to be flat. The falloff was led by declines in spending at gas stations, department stores and at electronics and...
The global athletic footwear market was valued at $74.7 billion in 2011 and is forecast to grow at a CAGR of 1.8% during 2011-2018, according...
The Footwear Industry Awards seek to recognize those in the footwear industry who display innovation and forward thinking, alongside traditional sales and business acumen....
The coldest March in the U.S. since '96 hurt sales and prompted analysts at Sterne Agee to lower earnings estimates for shoemakers as customers delay...
The weather last month, following as it did three years of unseasonably warm Marches, "made for an uphill battle" for retailers trying to grow sales....
He thinks that, by the end of 2016, Sanuk could be a $200 million brand. He envisions stores in other tourist hot-spots as well...
FDRA has launched a new section of its website in Chinese for its Factory Members and prospective members in China. The home page can...