14 Mar Jordan Brand Signs NFL Prospects
Jordan Brand signed defensive back Jalen Ramsey and wide receiver Corey Coleman as brand ambassadors. “We are thrilled to add Jalen and Corey to the...
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14 Mar The Finish Line Freshens College Hoops Experience
The Finish Line, Inc. added fresh incentives supporting its college hoops spring tournament activations and licensed product story. Bringing focus to its omnichannel experience, Finish...
10 Mar Two Ten Footwear Foundation Names Amazon Fashion as Title Sponsor for Annual “Footwear Cares” National Volunteer Program
Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, announced today that Amazon Fashion will return as the Title Sponsor for Footwear...
10 Mar Amazon Leases 20 Cargo Planes
Amazon.com is launching its own air cargo fleet to ensure two-day delivery of its growing volume of Prime shipments, an air craft leasing company confirmed...
09 Mar Reebok Asks Consumers to Sprint for Shoes
Reebok recently set up a human speed test on the streets of Stockholm to promote its new ZPump 2.0 shoes. Passersby who managed to run...
09 Mar Payless ShoeSource Lauches Campaign Focused on Style
Payless ShoeSource is launching a "Payless for Style” television campaign focusing on seasonal styles. Advertising Age said the off-price shoe retailer plans to air as...
09 Mar Millennials More Likely to Spend Gift Cards at Shopping Centers
Millennials who received gift cards during the 2015 holiday shopping season were more inclined to redeem them within shopping centers than either Gen-Xers or Baby...
09 Mar Timberland Partners with Crowdfunded Clothing Company
Timberland is collaborating with Betabrand, a crowdfunded clothing company, on a crowdsourced product development project to develop a new collection, called Craftletic. Through this partnership,...
09 Mar Majority of Domestic Footwear Manufacturing Companies Come Out in Favor of the Trans-Pacific Partnership (TPP)
The majority of domestic footwear manufacturers (by pairs produced) today stated their strong support for the Trans-Pacific Partnership (TPP) in a letter sent to U.S....
08 Mar Hi-Tec Sports Appoints Marketing Trifecta
Hi-Tec Sports introduced its new marketing team for Hi-Tec and Magnum brand boots, adding three new marketing specialists, Tenaya Davis, Erica Davis and Matt Rappleyea....
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