Latest News

04 Apr Unsecured Creditors Objects to Sports Authority’s Plan

Posted at 11:22h in Home, Latest News

The unsecured creditors committee in the Sports Authority’s bankruptcy case has filed a strong objection to the retailer’s proposed DIP financing package. The committee, representing...

04 Apr Nike Reveals Design for World Headquarters Expansion

Posted at 11:21h in Home, Latest News

Nike unveiled the design for expansion of its world headquarters in Beaverton, OR. The expansion — with a targeted 2018 completion date — adds approximately...

04 Apr Winning Women Over Through Sports Marketing

Posted at 10:15h in Home, Latest News

The athletic and outdoor industries have traditionally been “guy” industries, illustrated by the fact that most of the executive boards and management teams of major...

01 Apr Hoka Secures Presence in Tri with Ironman Sponsorship

Posted at 12:52h in Home, Latest News

Hoka One One, the maximal cushion and minimal weight shoe that gained popularity among runners has also secured a strong presence in the tri world,...

01 Apr Nike Reigns Supreme On Instagram

Posted at 10:41h in Home, Latest News

Nike gained 2.9 million new Instagram followers in February and also outpaced fashion industry competitors by large numbers. The “Just Do It” brand’s social influence...

01 Apr Crocs Inc. Expands #FindYourFun Global Marketing Campaign

Posted at 10:38h in Home, Latest News

Crocs Inc has extended its #FindYourFun global marketing campaign into 2016 by partnering with NBC’s TODAY Show, Food Network, Time Out. The centerpiece of the...

31 Mar Three Reasons Athleisure Will Dominate Spring Trends

Posted at 10:07h in Home, Latest News

There is no slowdown in sight for casual athletic trends. As the weather shifts to warmer temperatures and people feel the need to opt for...

31 Mar Oofos Sees Strong International Growth

Posted at 10:02h in Home, Latest News

Oofos, the recovery shoe brand, reported that international business in 2015 nearly tripled in 2015. Oofos recovery footwear is now being sold in 18 countries...

31 Mar Bobs from Skechers Unveils Pet-Themed Collection

Posted at 09:59h in Home, Latest News

Bobs from Skechers a limited edition collection to benefit Best Friends Animal Society, a national animal welfare organization dedicated exclusively to ending the killing of...

31 Mar Adidas Steps Up Recruiting Efforts in Portland

Posted at 09:56h in Home, Latest News

Adidas is in the midst of its largest recruiting effort ever in Portland, OR to support the brand’s continued growth in the United States. During...