Author: Andy Polk

Sponsoring the two finalists at the World Cup was a sign to some observers that Nike had outperformed Adidas in driving brand awareness, and likely sales, from summer’s biggest sporting event. But both brands appear to have benefited....

“We hope to get 100,000 people climbing across the climbing community this year. We want this day to be a reminder of the type of community we all want to live, work and play in–one that is inclusive, inspiring and unifying.”...

Amazon said that sales across the company’s Prime Day event surpassed Cyber Monday, Black Friday and the previous Prime Day when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history....

Allbirds, the San Francisco-based shoe brand focused on sustainable materials, announced that Erick Haskell has joined as president of international. Haskell, a seasoned leader in international markets, will lead Allbirds’s commercial activities overseas, delivering the brand’s direct-to-consumer experience to customers around the world....

Hoka One One, Sanuk and Teva , divisions of Deckers Brands, announced they recently joined Camber Outdoors as corporate partners. Camber Outdoors works with companies to accelerate equitable and inclusive workplaces so that a diversity of experiences and people drive business success....