FDRA | Andy Polk

08 Nov Adidas Launches New Adidas App

Posted at 14:00h in FDRA

“To you, for you, with you” is the motto for the new Adidas app, which the sporting goods company revealed at Dreamforce, the world’s largest software conference, in San Francisco, CA....

08 Nov J. C. Penney Chief Merchant Exits

Posted at 13:59h in FDRA

J. C. Penney Company Inc. announced an organizational restructuring designed to streamline decision-making and promote greater agility within its merchandise buying teams....

08 Nov Neil Cole Forms Tech Firm

Posted at 13:56h in FDRA

Neil Cole, former chairman and founder of Iconix Brand Group, Inc., announced the formation NextRev Commerce, a venture incubated by Cole’s newly launched company, Next Retail Concepts....

08 Nov Sneaker Freaker 2017 Swap Meet

Posted at 13:55h in FDRA

The day was filled with brand awareness and attracted attention for Off-White x Nikes or HyperAdapts while Yeezys and NMDS were as prolific and popular as ever....

08 Nov Reebok x Future Set To Launch Furykaze Sneaker

Posted at 13:38h in FDRA

Future and Reebok teamed up to collaborate on the launch of his Furykaze sneaker, one of the hotly anticipated launches this year between the entertainer and the classic sportswear brand....

08 Nov Acushnet’s Q3 Boosted By 4.6 Percent Sales Gain In U.S.

Posted at 13:37h in FDRA

Acushnet Holdings Corp., which owns Titleist and FootJoy, reported a profit in the third quarter against a loss a year ago due to improved margins and lower interest expense. Sales improved 2.3 percent....

08 Nov Zappos Launches Curated Sneaker-Shopping Experience

Posted at 13:35h in FDRA

“The launch of The_ONES marks the beginning of a new era of sneakerhead,” says Jeff Espersen, Zappos’ VP of merchandising. ...

03 Nov Wolverine Worldwide Completes Portfolio Management Initiatives

Posted at 11:13h in FDRA

“The portfolio changes we made in the first three quarters of 2017 are an important component of our comprehensive Wolverine Way Forward transformation,” said Blake W. Krueger, Wolverine Worldwide’s chairman, chief executive officer and president. ...

03 Nov Ugg And Footaction Team Up With Multiplatinum Rapper KYLE

Posted at 11:12h in FDRA

“I really love how versatile the UGG styles are,” said KYLE. “I’m a dude from California and I can rock UGG any day. It was dope to be able to partner with UGG and Footaction on this campaign.”...

03 Nov Fearless AF: A Film By Adidas

Posted at 11:10h in FDRA

“Women are already empowered. This campaign is about celebrating real women who tackle challenges head on, defy conventions, express themselves and fuel creativity in the name of sport.” — Alexa Andersen, Category Director, Women’s Running, Adidas U.S....

Author: Andy Polk