11 Sep Ugg首次开展全球品牌活动
“THIS IS UGG”活动旨在与消费者实现超越任何产品的精神层面的联系，目标是进一步巩固其全年作为全球高端生活时尚品牌的地位。该活动将生活中的重大时刻往往是细微的瞬间作为探索的主题，这种细微瞬间是该品牌融入消费者生活的地方。不管是私人还是亲密，沉思还是快乐，通常是细微瞬间展现了生活中最重要的交流与联系。该活动将利用讲故事的平台来展现这样的时刻并证明 UGG“感觉与众不同”的事实。...
Author: Andy Polk
10 Sep Adidas’ Design Head Relocating to Portland
King told the newspaper that while Adidas has a solid positioning in basketball, it was "not relevant today" in football and baseball and one of the brand's goal is: "How do we become more a part of American sport?"...
10 Sep Skechers Signs Mariano Rivera
“After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” said Mariano Rivera. “I’m thrilled to be working with Skechers on the same team as the impressive roster of sports legends that...
10 Sep Retail Imports Remain Above Average As Port Talks Continue
Retailers concerned by the lack of a West Coast longshoremen’s contract will continue to bring merchandise into the country at above-average levels this month but volume will drop from the record set in August, according to the monthly Global Port Tracker report released by the...
10 Sep Under Armour & Maryland Announce Renewal Of Partnership
Under Armour will continue to design and supply the footwear, apparel, and equipment for training and game-day uniforms for the University of Maryland’s men’s and women’s varsity athletic teams. In addition to outfitting the Terrapin athletic department, the comprehensive partnership also includes integration into the...
10 Sep Fleet Feet Appoints Director of Marketing
"With the launch of Experience 2.0, it’s absolutely critical that we have a dedicated marketing resource in place that’s supporting our franchisees and overseeing all marketing functions,” says Phillips.“Having Ellen on board will ensure we’re driving a consistent and powerful message that resonates with customers...
08 Sep Nine West Footwear Group Undergoes Organizational Restructuring
Sycamore Partners announced that the Nine West Footwear Group, an operating division of Nine West Holdings, has been reorganized into four separate businesses, each with its own leadership team. The newly organized businesses are: Nine West (which includes the Nine West, Bandolino, Enzo Angiolini and...
08 Sep Supply chain to hold key role in transition to a consumer demand driven-economy
"The typical supply chain today is agile, intelligent, transparent, and shorter than before," he said. "Managers will have to come up with accurate demand forecasts to cope with the rising volatility in demand." He said the traditional supply chain, namely that of the past three...
05 Sep August 2014 Athletic Footwear Sales Recap
Sales of Sport Footwear grew in the low singles in August in dollars and in units resulting in a low single digit increase in average selling price...
04 Sep 裕元集团上半年亏损——员工福利投入的直接后果
裕元集团是全球最大的运动鞋与其它鞋类生产商，截止至6月30日，其上半年收益比去年同期增长6.8%至39.5亿美元。与去年同期相比，持续性营业利润增长14.5%至2.181亿美元。...
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