Author: Andy Polk

Arc’teryx Equipment is launching its first footwear line. The Alpha and Bora lightweight hikers feature two-piece construction using separate, tongueless inner liners with seamless hydrophobic outer shells that has more in common with ski boot construction than traditional shoe construction....

The Under Armour Brand House will feature nearly 30,000 square feet of interactive retail space and will deliver a fully immersive brand experience. The Brand House will tell the Under Armour story through innovative digital displays that act as points of information, as well as...

A new digital training initiative, the Saucony 500 Mile Challenge.com leverages a smartphone-optional website to allow high school athletes and their coaches to track their all-important summer base mileage online as they prepare for the start of the fall cross country season....

今年是Brooks公司成立100周年,截止至2014年4月,其过去12个月的全球收益达5亿美元。2010年,公司决定重点发展跑鞋产品,致力于为消费者提供最佳的跑鞋与服装产品和最优质的消费者服务,通过宣扬Run Happy的品牌精神,激励大家坚持跑步,锻炼身体。Brooks相信,通过该计划与品牌精神的宣传,收益目标将可能达到10亿美元。...