Author: Andy Polk

有关报告称,西方国家将会因乌克兰的内部危机对俄进行“伊朗式制裁”,有鉴于此,Adidas与Nike管理层不得不重新调整其在俄罗斯的营销策略。...

二月份的恶劣天气再次成为了零售商们的路障,致使当月销售数字未能达到本已较为保守的期望值。路透社的一份调查结果显示,上月的同店销售额(开业时间不低于一年)上涨了1.8%,低于预期的2.8%。...

实际上,我觉得中国能顺利度过此次瓶颈。该瓶颈危机不是十分大,同时我们现在所具备的良好势头正为中国的另一轮高速发展建立起牢固的基础和充分的准备。前几周,我刚从中国回来,依然对当地的市场发展潜力充满信心。毕竟,它仍是Nike全球第二大市场国。...

“These platforms will not only allow a two-way conversation with consumers, they’ll enable consumers to embrace the adventurous spirit within themselves,” says, Lucas Martinez, Originals Marketing Manager. “Through promotions with experiential prizes – from VIP trips to summer festivals to life changing excursions around the...

Consumers’ expectations, which fell last month, rebounded in March. The percentage of consumers expecting business conditions to improve over the next six months increased to 18.1 percent from 17.3 percent, while those anticipating business conditions to worsen declined to 10.2 percent from 13.6 percent....

Drawing on years as an industry leader in performance running, ASICS America unveils its Fall 2014 collection featuring new products in training and running, as well as updates to favorite shoes and apparel items with advanced ASICS technologies. ...