Author: Andy Polk

Asics unveiled a new global brand message, identity, retail concept and integrated brand activation – the brand’s most significant marketing initiative to date. The refresh kicked off in London with the aim of getting the world moving, one city at a time. “This marks an important milestone...

Crocs Inc. announced a product collaboration on a line of special-edition footwear styles for women and children, designed in partnership with Drew Barrymore. The Drew Barrymore ♥ Crocs line will launch globally in the spring of 2018. Crocs began its partnership with the Golden Globe Award-winning actress, producer, director,...

The Brooks National Parks Collection is on sale now in stores and online at REI.com. The National Parks collection features five limited edition Cascadia 12 trail running shoes and an assortment of running T-shirts to celebrate our national parks. Brooks will donate five percent of the wholesale cost...

Target Corp. announced a $14 million commitment to youth soccer through two new national initiatives, including an $8 million local grant program, and a $6 million partnership with the U.S. Soccer Foundation to build 100 new soccer play spaces by 2020. These are the latest investments...

Footaction partnered with music pioneer Gucci Mane, Uber Everywhere artist MadeinTYO and One Night Only MC, Cousin Stizz, for the debut of its digital Summer Hustle campaign. The video follows all three artists as they find themselves hustling away at various summer jobs while Gucci Mane offers his entrepreneurial guidance. The campaign...

Zumiez Inc. announced total net sales for the four-week period ended July 29, 2017 increased 8.9 percent to $67.5 million, compared to $61.9 million for the four-week period ended July 30, 2016. The company’s comparable sales increased 5.1 percent for the four-week period compared to a...

Adidas, in line with a recent update, reported earnings from continuing operations rose 16 on a 19 percent revenue gain on a currency-neutral basis. The development reflected a 21 percent increase at brand Adidas as well as a 5 percent increase at the Reebok brand. Major developments...

Dave Kahan, CEO of Birkenstock, in an e-mail to his retail partners called Amazon’s new third-party inventory purchasing program an “assault on decency” because it’s allegedly aimed at selling products not currently approved for the online retail site, according to a report on CNBC. According to the e-mail...

Moody’s Investors Service upgraded the Corporate Family Rating (CFR) of Caleres Inc., formerly known as Brown Shoe, to Ba3 from B1, the Probability of Default Rating to Ba3-PD from B1-PD, and the rating on the senior notes to B1 from B3. The rating agency said these...