Author: Andy Polk

Snap为让自己成为电商界价值3万亿美元业务的强劲竞争者,拟定了一项计划,作为计划的一部分,公司在Snapchat上贩售Jordan品牌鞋。Jordan融合几种方式,迎来了品牌的重要时刻。...

“The Vibram Sole Factor Tour encourages local customers to re-sole their favorite footwear as a net positive for sustainability efforts while also supporting local businesses.” — Allon Cohne, chief marketing officer, Vibram USA...

Federizo要向全球创意副总裁Jamie Reilly汇报工作。他在这个岗位上将监督创意、环境设计还有数字内容上的工作,把Vans表现创意的品牌理念变成现实。...

报道称,公司将着手测试“一批外套和靴子,它们里面缝有传感器,传感器通过一款应用程序,把数据发送到以太坊的公共区块链平台上”。公司希望,客户可以把自己怎样使用商品、什么时候使用商品的数据分享出来,换取折扣。...

Sequential运动品部的总裁Eddie Esses说,“AND1 25年来一直是篮球游戏和街头篮球这种生活方式的同义词。我们在探索未来的路上,把Kevin Garnett带回AND1,让他担任品牌的创意总监、全球大使和战略专家,进而拓宽品牌的分销渠道,推动品牌进入新领域。这让我们很激动。我们期待着与Garnett合作,也希望推出我们为今年筹备的创新计划。...

On Sunday night at an NBA All-Star event in downtown L.A., Snap sold Jordan brand shoes within Snapchat as part of a plan that could make Snap a fierce competitor in the $3 trillion world of e-commerce. For the Jordan brand, creating that moment came...

“Over the past twenty years, Børn has attracted a loyal following amongst men and women alike, offering them an opportunity to infuse their looks with both fashion and comfort, and ultimately keeping their feet happy. ...