Author: Andy Polk

15 Feb

Posted at 00:51h in FDRA

“Despite this tough operating environment, Volcom strove to protect the integrity and positioning of its brand by focusing on the quality of its distribution and product offering. It put in place numerous marketing and communications initiatives during the year, which had a very positive effect...

15 Feb

Posted at 00:35h in FDRA

“The search is never-ending, and for that I’m grateful. I ain’t stopping anytime soon, so I need gear that is built For The Search. The good news is, that’s exactly what Vans is.” – Dakota Roche —•— This spring, Vans partners with global BMX team street rider Dakota Roche...

12 Feb

Posted at 07:51h in FDRA

While terms of the partnerneship were not disclosed, WWD reports that the deal will help Stadium Goods expand, and that the brand had previously “considered doing something in the merch space and opening a second location.”...

08 Feb

Posted at 13:25h in FDRA

Federizo reports to the global vice president of creative, Jamie Reilly. In Federizo’s role, he will oversee the creative, environmental design and digital content divisions that bring to life Vans’ brand ethos of enabling creative expression....

08 Feb

Posted at 13:21h in FDRA

The merger brings together two leading brands in the sneaker space that combined, will deliver unparalleled mobile, web and retail shopping experiences....

08 Feb

Posted at 13:20h in FDRA

The addition of Gruber coincides with the launch of the Body Glove Footwear Lifestyle Collection, an all-new line of high quality casual shoes for men and women. The new collection emphasizes comfort and the California lifestyle that Body Glove has been an integral part of...