Author: Andy Polk

Nike derived $461.9 million in total sponsorship value from nearly 12,000 promoters and 5.56 billion social media engagements in the 12 months through August. 1 2020, topping SportsPro’s inaugural list of World’s 50 Most Marketed Brands powered by Hookit*. The rest of the Top 10 were...

Puma has appointed June Ambrose, Jay-Z and Missy Elliott’s longtime stylist, as the brand’s new creative director. Ambrose will be designing for Puma’s women’s and girl’s lines. The partnership came through Puma’s connects with Jay-Z, who serves as the creative director for Puma Hoops. “The connection between...

Adidas has appointed Amanda Rajkumar, an executive from French bank BNP Paribas, as its new head of human resources. Rajkumar, a 48-year-old British national, joins Adidas from BNP Paribas, where over 11 years, she held a number of executive HR leadership positions for different business divisions...

Neiman Marcus Holding Company, Inc. announced it has emerged from voluntary Chapter 11 protection, successfully completing its restructuring process and implementing the Plan of Reorganization that was confirmed by the U.S. Bankruptcy Court for the Southern District of Texas, Houston Division on September 4, 2020. The...

Reebok today announced the appointment of Kerby Jean-Raymond to Vice President, Creative Direction across all design disciplines for Reebok working closely with Reebok’s Product, Global Marketing and Development team. Jean-Raymond will serve on the Reebok senior leadership team reporting to President Matt O’Toole. Jean-Raymond has received numerous...