Author: Andy Polk

19 Jul Shoe Carnival推出升级版的“买鞋领福利”忠诚度计划

Posted at 21:31h in Chinese

Shoe Carnival, Inc.公司推出了名为“买鞋领福利”的客户忠诚度计划的升级版。更新过的计划不但会向客户提供优化过的新福利组合，最大程度地满足客户的诉求、拓展他们扫货的范围，还会推出新的“黄金会员”概念。...

19 Jul Reebok与美国时尚设计师协会联手

Posted at 21:29h in Chinese

未来，与美国时尚设计师协会合作的Reebok，会再跟纽约市经济发展公司合作，向参加“引领时尚未来的毕业展”的人提供支持。让聚光灯落在美国八所高校表现最突出的年轻人才身上，他们正踏上通往时尚行业的职业旅途。...

13 Jul Retailers Go Digital With Saucony’s Great American Running Store Challenge

Posted at 07:53h in FDRA

Earlier this month, Saucony launched the Great American Running Store Campaign, honoring retailers and local communities throughout the U.S., encouraging consumers to “Run Big and...

13 Jul Shoe Carnival Introduces Updated Shoe Perks Loyalty Program

Posted at 07:52h in FDRA, Latest News

Shoe Carnival, Inc. has introduced an updated version of the company’s Shoe Perks customer loyalty program. The refreshed program will offer a new mix of...

13 Jul Reebok Partners With CFDA

Posted at 07:50h in FDRA, Latest News

The alliance was established in recognition of the ongoing challenge faced when seeking new talent within today’s rapidly-evolving fashion landscape, which constantly demands new and...

13 Jul VF’s Earns National Recognition in Diversity MBA Ranking

Posted at 07:47h in FDRA, Latest News

Diversity MBA ranked VF Corporation 19th on the list, also known as the “50 Out Front” list. The rankings recognize companies and organizations that have...

12 Jul Rockport等候法院批准自己把资产卖给Charlesbank

Posted at 22:01h in Chinese

Rockport Group LLC于5月14日申请破产保护，并宣布，公司在走完了法院同意的营销流程后，准备像之前公布的那样，和CB Marathon Opco LLC共同履行资产购买合约。CB Marathon Opco LLC是Charlesbank Capital Partners LLC的子公司。协议仍在等候美国特拉华联邦地区破产法院的通过。...

12 Jul Adidas将关停“Confirmed”应用程序

Posted at 22:00h in Chinese

根据SoleCollector和Yeezy Mafia透露的消息，应用程序将在几周后消失。这款应用程序于2015年推出，Yeezy Boost 350恰好也在那时发布，它是Kanye West联手Adidas推出的首款运动鞋。程序还为限量商品在各大城市的发布提供了支持。...

12 Jul ABG完成了对Nine West和Bandolino的收购

Posted at 21:59h in Chinese

Authentic Brands Group LLC（ABG）已经从Nine West Holdings手中买下了Nine West和Bandolino。这场收购让ABG公司鞋品和配饰的全球零售额增加到20亿美元以上，进一步巩固了企业作为时尚鞋领导者的地位，将公司不同品牌组合的全球零售额提高到80亿美元左右。...

12 Jul Nike首席执行官Mark Parker就公司数字业务的成长发表评论

Posted at 21:58h in Chinese

Parker周四下午就企业收益情况跟分析家通电话时说，“我司在开展数字攻占工作的过程中，正在对Nike做转型，转型既牵涉我司和消费者关联的方式，也牵涉我司供应产品的方式。这是一轮巨变，从以往的操作模式，转向未来那种新的、由数字推动的模式。”...