FDRA | Andy Polk

15 Nov Timberland委任全球创意总监

Posted at 23:45h in Chinese

Raeburn作为创意总监，将与Timberland的全球产品、营销及创意团队密切配合，为Timberland创作一系列的鞋品、服装和配饰。在Raeburn的男女装发展愿景里，列第一位的是2020秋冬系列。...

15 Nov Pac-12 And Nike Set Multi-Year Partnership

Posted at 15:59h in FDRA, Latest News

“We are excited to partner with such an iconic sports brand as Nike,” said Ned Watkins, senior vice president, integrated sponsorships & sales for Pac-12 Networks. ...

15 Nov Crocs Casts Fresh Faces For Third Year Of “Come As You Are” Campaign

Posted at 15:58h in FDRA

Crocs Inc. on Tuesday announced a cast of fresh faces for the third year of its “Come As You Are” global marketing campaign. Since 2017, “Come As You Are” has inspired millions of consumers around the world, leading to increases in brand relevance, consideration and...

15 Nov Iconix Stung By Sears Bankruptcy

Posted at 15:56h in FDRA, Latest News

Iconix Brand Group lowered its guidance for the year after taking a charge for the bankruptcy of Sears. Three of Iconix’s brands, Bongo, Joe Boxer and Cannon, had direct-to-consumer agreements with Sears Holdings, the parent of Sears and Kmart....

15 Nov Goat Launches Sneaker Industry’s First Black Friday Augmented Reality Experience

Posted at 15:53h in FDRA, Latest News

Goat, the sneaker exchange marketplace, for the first time introduced an augmented reality (AR) experience for its Black Friday drawing. Goat is encouraging users to explore 125 destinations and “Greatest Of All Time” moments around the world in a bid to win over 1,000 prizes....

15 Nov Amazon Selects New York City And Northern Virginia For New Headquarters

Posted at 15:50h in FDRA, Latest News

Amazon announced that it has selected New York City and Arlington, VA as the locations for the company’s new headquarters. Amazon will invest $5 billion and create more than 50,000 jobs across the two new headquarters locations, with more than 25,000 employees each in New...

15 Nov Nike To Open Nike NYC On Thursday

Posted at 15:49h in FDRA

“Nike NYC is designed to be a dynamic store environment, that is just as personal and responsive as digital,” said Heidi O’Neill, Nike Direct President, “This premium destination gives consumers an authentic, immersive and human connection to the Nike Brand.”...

08 Nov Crocs Lifts Outlook As Revenue Gains Pick Up Steam

Posted at 11:06h in FDRA, Latest News

Crocs Inc. raised its guidance for the year after reporting a surprise profit in the third quarter on strong demand for its clogs and sandals....

08 Nov Keen Appoints VP Of Product Design And Innovation

Posted at 11:02h in FDRA

Keen, Inc. welcomed Chris Pawlus as its new VP of product design and innovation. In his new role, Pawlus will oversee the innovation team and the product design team for Outdoor, Lifestyle and Kids (OLK). ...

08 Nov Dick’s To Kick Off The Holiday Season With ‘Biggest Black Friday Week Ever’

Posted at 10:59h in FDRA

Dick’s Sporting Goods said it will be holding its “Biggest Black Friday Week Ever” with stores opening on Thanksgiving at 6:00 p.m. The retailer will also be offering Cyber Week deals online and “Hot Holiday Deals” at dicks.com and in-store throughout the holiday season....

Author: Andy Polk