Author: Andy Polk

23 Feb Wiivv收购Esoles

Posted at 09:49h in Chinese

领导Wiivv A轮融资的是一家总部位于西雅图的私人技术投资联合组织。Eclipse VC、Evonik Venture Capital、Real Ventures和Asimov Ventures等目前的大投资商也将加入本轮融资，融资拟于2017年一季度正式结束。...

23 Feb Timberland发起“感应器伸缩”宣传活动

Posted at 09:48h in Chinese

品牌找来舞蹈和编舞新秀Virgil Gadson助阵，Virgil是位土生土长的费城人，之前在福克斯“舞魅天下”节目第12季闯入最后一轮，是本次宣传的头面人物。照片上，Gadson的身后是城市，他穿着醒目的添柏岚·基林顿运动靴做大幅度的下腰动作，展现技艺中蕴含的灵活性。...

22 Feb Pensole Brings Champion To Foot Locker

Posted at 17:42h in FDRA, Home, Latest News

Foot Locker Inc., in collaboration with Pensole Footwear Design Academy, unveiled the winning sneaker design for the 2016 Pensole World Sneaker Championship Powered by Foot Locker. The shoe will be sold in limited quantity at select Foot Locker stores around the globe on Saturday, Feb....

22 Feb Puma Signs Illumination’s Minions As New Creative Collaborators

Posted at 15:30h in FDRA, Home, Latest News

“For the past seven years, Minions have engaged people of all ages and cultures with their unexpected, often subversive behavior,” said Gail Harrison, president of marketing and branding, Illumination Entertainment....

22 Feb Athletic Footwear January Results: Data & Analysis from Matt Powell, The NPD Group

Posted at 12:38h in FDRA, Home, Latest News

The information in this report comes from The NPD Group’s monthly point-of-sale footwear database. It is collected from the athletic specialty, sporting goods, chain store, department store, and other channels....

22 Feb Macy’s Sees Comps Declining In 2017

Posted at 11:14h in FDRA, Home, Latest News

“We will be investing for the future in 2017. Looking at the continued challenges in the retail environment and changing consumer shopping behaviors, we know we must evolve our strategy and execute faster,” Lundgren said. ...

22 Feb Traditional Customer Service Is Getting a Digital Upgrade

Posted at 11:08h in FDRA, Home, Latest News

For customers, getting immersed will entail cameras that track their movements at different points in the store. Customers who get on one of the store’s many treadmills, for instance, can get their stride tracked, while other data points like which shoes you purchased will be...

22 Feb Inside Jennifer Lopez and Giuseppe Zanotti’s Shoe Collaboration

Posted at 10:54h in FDRA, Home, Latest News

When Jennifer Lopez and Giuseppe Zanotti met to explore a creative union, it wasn’t the kind of bonding moment the designer had envisioned....

22 Feb New Balance Teams Up With New Era Cap

Posted at 09:40h in FDRA, Home, Latest News

“The NB x New Era Cap Pack joins two authentic baseball brands to give players of any level a look they’ll be excited to rock,” said Matt Nuzzo, associate product manager, New Balance Baseball....

17 Feb ISA TanTec Develops Saline Solution as a Technical Innovation for Salt Resistance in Summer / Winter Environments

Posted at 11:26h in FDRA, Home, Latest News

In addition to having sustainability at the heart of our business, ISA TanTec never stops exploring and inventing footwear solutions through the access of exclusive resources including test methods, accreditation, consultancy, research facilities as well as technical training....