Author: Andy Polk

17 Oct Adidas Becomes First Company To Sell Sneakers Through Snapchat Video Game

Posted at 13:11h in FDRA

Adidas has created the first-ever launch of a baseball cleat within a video game, and partnered with Snapchat to create a game for baseball and video game fans....

17 Oct Goat Group Rolls Out AR Try-On Experience

Posted at 13:10h in FDRA, Latest News

Goat, the sneaker reseller marketplace, announced its launch of Try-On for rare and exclusive sneakers, an industry-first. This follows the company’s previous launch of an augmented reality first-look at rare sneakers that allowed users to get to know the textures and materials of sneakers in...

17 Oct Vans Opens New Boutique Concept In London

Posted at 13:09h in FDRA, Latest News

Vans opened a new boutique in Covent Garden, London. Comprising two floors and spanning 4,359 square feet, the concept store stocks a premium selection of footwear, apparel and accessories, including Vault by Vans and their latest collaboration with designer Vivienne Westwood....

17 Oct Zutano Acquires Morgan & Milo To Bolster Toddler Shoe Offerings

Posted at 13:08h in FDRA, Latest News

“I started Morgan & Milo with one, simple idea; to design the best kids’ shoes ever,” said Mia Abbruzzese, president and founder of Morgan & Milo. “Over the last sixteen years, we have designed and delivered top quality shoes and we are excited to continue...

17 Oct Genesco Appoints General Counsel

Posted at 13:07h in FDRA

Genesco Inc. announced today that it has appointed Scott E. Becker as senior vice president, general counsel, and corporate secretary of the company, effective October 23, 2019. He succeeds Roger Sisson who retired from Genesco earlier this year....

11 Oct FDRA And TÜV SÜD Update Global Footwear Product Safety Guide

Posted at 09:19h in FDRA

The Footwear Distributors and Retailers of America (FDRA), America’s largest footwear trade association, and Munich-based TÜV SÜD have updated the Global Footwear Product Safety Guide. The guide covers both chemical and physical testing requirements and proposed protocols for footwear....

11 Oct REI Rolls Out Direct Shipment

Posted at 08:58h in FDRA

REI Co-op said this month it will be enabling select brand partners to ship orders directly to customers, expanding REI’s curated assortment and giving customers access to a wider variety of products, colors, and sizes on REI.com....

11 Oct Governors Challenge Announces Partnership With Under Armour

Posted at 00:00h in FDRA

Under Armour has been named as the official performance brand of the Governors Challenge. The global performance brand will supply tournament t-shirts for all players and coaches participating in the event, and all games will be played with Under Armour basketballs....

10 Oct USA Cycling Partners With Champion Athletic And Levi’s

Posted at 23:57h in FDRA, Latest News

This first-of-its-kind partnership will be centered around designing and creating an apparel line for the USA Cycling’s BMX Freestyle National Team that includes the athletes, coaches and staff. The apparel will notably be shown as part of the BMX Freestyle kit at the sport’s inaugural...

10 Oct JackRabbit To Acquire Olympia Sports

Posted at 23:43h in FDRA

JackRabbit, the running chain owned by affiliates of CriticalPoint Capital (CPC), announced the acquisition of certain assets and liabilities, including the online presence and the “Olympia Sports” brand from Olympia Sports....